MAM
MediaCom expands global executive leadership team
MUMBAI: MediaCom has strengthened its Global Executive Committee with two senior appointments. Kate Rowlinson, Managing Director Worldwide Hubs, has been promoted to the Global EXCO along with Christine Fang, who recently joined the agency as Global Chief Financial Officer. Rowlinson and Fang begin their duties with immediate effect.
In her current role as Managing Director, Worldwide Hubs, Kate is responsible for developing MediaCom’s Worldwide Hubs, so they build on already strong senior client stakeholder relationships and enhance the agency’s use of customised solutions for its clients. Rowlinson ensures MediaCom’s hubs operate to the same best practice guidelines while striving for better integration and mobility opportunities for its people.
Christine Fang, Global Chief Financial Officer, has more than 20 years of experience in financial management roles at agencies and brands and joins MediaCom from GroupM. Prior to joining GroupM China as CFO in 2016, Christine was Head of FP&A at Mondelez China, and before that, spent more than six years at PepsiCo China as CFO Beverages. Christine has also worked at Gillette China and Carrefour China.
Stephen Allan, MediaCom’s Worldwide Chairman & CEO said “We are delighted to welcome Kate and Christine into our agency’s global executive leadership team. Kate has been with us, cumulatively, for more than a decade, and she has been instrumental in the growth of our and our clients’ businesses. Her promotion is a clear illustration of our ‘People First, Better Results’ philosophy in action. Christine, meanwhile, brings with her a lifetime’s experience in commercial leadership roles at both agencies and clients, and her knowledge and insights, specifically from a client perspective, will prove invaluable.”
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
