Brands
Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads
MUMBAI: Del Monte, the premium food brand, has launched convenient and economical spout packs of its much-loved range of mayonnaise spreads, which will now make it even more convenient, delightful and affordable to add taste to a wide range of food and snacks.
With changing lifestyles and an urbanized way of living, Indians are adopting more innovative and novel food options in their diet. Consumers are looking for ready dressings to prepare restaurant quality food at home. Keeping the consumer preference and satisfaction as a primary aim, Del Monte’s much liked tasty and creamy – Eggless Mayo, Tandoori Mayo and Sandwich Spread – will now be available in smart spout packs of 80gms in the price range of Rs 30-35. To help consumers make delicious cuisines at home, these smart packs come with instructions on its usages, printed on their packaging.
The introduction of new smart and convenient packs is yet another offering from Del Monte, which always has kept family’s health and convenience as uppermost on its priority and due to which it has emerged as a top and favourite food brand in a wide range of categories.
“We have always given highest priority to consumer product quality and convenience while making new products. Del Monte has introduced small packings of its much-loved range of mayos to enable a wider set of families to buy its range.” said Mr. Yogesh Bellani, CEO, Del Monte.
So, it’s time to head straight to your nearest store and get hold of your favourite Del Monte’s mayos for adding a healthy taste to your food and snacks in a healthy way!
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
