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Bold & Beyond partners with Mysore Saree Udyog
Mumbai: Bold & Beyond, a leading integrated PR and marketing Agency headquartered in Bangalore, proudly announces its latest collaboration with Mysore Saree Udyog (MSU), a leading ethnic wear brand renowned for its timeless elegance and cultural heritage.
Bold & Beyond’s partnership with Mysore Saree Udyog extends beyond conventional marketing efforts to encompass a comprehensive digital, creative, PR and influencer marketing scope. Leveraging its innovative approach, the agency aims to amplify MSU’s brand presence both locally and globally through strategic communication strategies tailored to resonate with diverse audiences.
The collaboration will witness a seamless blend of tradition and innovation, with Bold & Beyond crafting cutting-edge digital and influencer marketing campaigns and PR initiatives to showcase MSU’s rich heritage while captivating modern consumers. This approach aims to strengthen the brand’s overall presence by highlighting their dynamic apparel and building a distinctive brand personality.
Through captivating storytelling and immersive brand experiences, the partnership seeks to forge deeper connections with MSU’s audience, fostering loyalty and engagement.
Mysore Saree Udyog co-founder Dinesh Talera expressed his excitement about the collaboration stating, “We are excited to partner with Bold & Beyond on this transformative journey. Their strategic expertise and innovative approach will not only elevate our brand presence but also enable us to connect with consumers in new and meaningful ways. Together, we look forward to showcasing the essence of Mysore Saree Udyog and sharing our heritage with the world.”
Bold & Beyond Pvt Ltd founder & CEO Sonalika Pawar shared her enthusiasm for the collaboration, saying, “Our partnership with Mysore Saree Udyog, a symbol of India’s rich textile heritage, exemplifies the fusion of tradition and innovation. By harnessing the power of storytelling and digital platforms, we aim to elevate the brand’s narrative. This cherished homegrown brand holds a special place in the hearts and minds of consumers, particularly in South India. Our goal is to enhance its visibility not only nationally but overseas aswell. With our compelling marketing strategies, we strive to rekindle the brand’s magic, enabling it to scale new heights. We are committed to creating memorable experiences that resonate with consumers, driving both awareness and affinity for Mysore Saree Udyog.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
