MAM
MAGGI sets out to celebrate the extraordinary with Masala-Ae-Magic and Juhi Chawla
MUMBAI: Cooking is an integral part of every mother’s life. It is her way of showing her love and devotion towards her family. But who would have thought that it could also be a simple tool to impart impactful life lessons to her young teens? MAGGI, through its new campaign for ‘Masala-ae-Magic’ showcases exactly this.
The campaign features the well-known Bollywood superstar Juhi Chawla. Known for her stellar performances on the silver screen, Juhi will be donning the cap of a mother who teaches her son an empowering lesson through every day cooking- ‘It is in your hands how you transform the ordinary to extra-ordinary’.
Talking about the campaign, Mr. Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At MAGGI we realize that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new MAGGI Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest MAGGI mom. MAGGI Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.
On her association with the brand, Juhi Chawla said, “Associating with a brand that has such a legacy is always delightful. I believe Masala-Ae-Magic is the magical, secret ingredient for those who cook daily. As a mother of young teenagers, I totally understand how tough it is to keep children happy with everyday food, made at home. Adding Masala-Ae-Magic really goes a long way in making ordinary, everyday food extraordinarily tasty.”
The new campaign will have a high impact multimedia release encompassing television, digital, print and on-ground activations.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
