AD Agencies
MediaCom Bags media mandate for ShareChat
MUMBAI: ShareChat, India’s leading regional social media platform, has appointed GroupM’s media agency MediaCom to handle its media mandate. The mandate pre-dominantly includes media planning for the brand’s first commercial in Tamil language.
ShareChat is a social media and content consumption platform which allows its users to access the Internet in their native language. It’s a hassle- free way for first-time internet users to share their thoughts, emotions and opinions and become friends with others without any language barriers.
Commenting on the newly formed partnership, Mr. Sunil Kamath, Chief Business Officer, ShareChat said, “Tamil Nadu is one of the fastest growing userbase for ShareChat. With the campaign ‘Tamizhan da! Un Nanben da! we want to celebrate ShareChat’s success in the market. We are extremely excited about our first brand advertisement in Tamil and we believe that MediaCom’s experience and understanding of the market will help us penetrate and grow in India with their unique planning tools.”
Commenting on the win, Navin Khemka, CEO, MediaCom South Asia, said, “Regional content is substantial, and it has captured the Indian market over time as the mass demand for it is growing exponentially. Also, the penetration of such platforms is more because of the varied features they offer. We are very excited to partner with ShareChat and help in growing the popularity of the brand.”
The account will be managed and supervised by the MediaCom Delhi office under the supervision of Sudipto Chatterjee, General Manager, MediaCom.
AD Agencies
The Advertising Club unveils new brand identity
71-year-old industry body repositions itself as marketing’s guiding beacon
MUMBAI: The Advertising Club has revealed a refreshed brand identity, signalling a new chapter in its 71-year journey at the heart of India’s marketing and media ecosystem.
Created in partnership with global brand consultancy Landor, the rebrand is less about reinvention and more about realignment. It builds on decades of credibility while sharpening the Club’s role in an industry being rapidly reshaped by technology, artificial intelligence and shifting consumer expectations.
For generations, The Advertising Club has been the meeting ground for ideas, ambition and industry-defining conversations. From flagship platforms to benchmark-setting awards, it has helped script the story of modern Indian marketing. Now, as algorithms influence artistry and data sits alongside design, the Club is leaning into change with clarity.
At the core of the new identity is a simple but powerful idea: TAC as “The Beacon”. In a time of constant disruption, the industry needs more than applause lines. It needs direction. The refreshed positioning casts the Club as a steady guide, illuminating what lies ahead while honouring the milestones behind it.
The new visual system is designed to be flexible and future-ready, adapting seamlessly across awards, partnerships, platforms and digital touchpoints. It carries the weight of legacy, yet speaks in a contemporary voice that feels confident, global and distinctly Indian.
The Advertising Club president and McCann India CEO Dheeraj Sinha, said the refresh reflects both responsibility and opportunity. “Our seven-decade legacy demands that we lead with purpose. This new identity reaffirms our intent to serve as a beacon at a time of high volatility. TAC will continue to set benchmarks, spark meaningful conversations and champion the ideas shaping the future of marketing and advertising.”
The evolution is not about discarding the past, but about using it as fuel for what comes next. As culture, commerce, creativity and code increasingly converge, The Advertising Club is positioning itself as the platform that connects the dots and keeps the industry moving forward.
