MAM
Tribes Communication appoints Deep Sanyal as group chief financial officer
Mumbai: Deep Sanyal brings with him a wealth of experience and is a seasoned finance professional. With an experience of 26 years in the field of finance, Deep has worked in various industries including advertising and has been a strategic partner to the senior management. This has stood him in good stead during crucial decision-making and implementation of good corporate governance including statutory compliances. Deep has also been responsible for managing profits of various business units by analysis of Budgets and MIS, collection of revenue and cost control.
Deep Sanyal joins Tribes Communication from Madison OOH media group, where he served as the finance director for 13 years and played a pivotal role in financial restructuring and driving profitability for the organization.
Deep is A Fellow Chartered Accountant (FCA) and an associate cost and management accountant (ACMA). His professional journey has been defined by a commitment to excellence and a passion for driving positive change.
Expressing his excitement about joining Tribes Communication Deep stated, “I am excited to start my journey as Group CFO Tribes. With the Tribes group already in an excellent growth trajectory, I look forward to executing the group’s strategic and financial priorities by joining their bandwagon. I am eagerly awaiting the new challenges and opportunities ahead.”
His appointment is a strategic move to strengthen the company’s financial strategy and drive its next phase of growth.
“We are extremely happy to welcome Deep Sanyal to our leadership team,” said Tribes Communication MD and chairman Gour Gupta. “His extensive experience in financial stewardship and strategic insight will be invaluable and lead us into a new chapter of growth and achievement. I am confident that Deep’s rich experience and visionary approach will undoubtedly carry forth our legacy of excellence. We are thrilled to have him at the helm and look forward to our journey together.”
This appointment underscores Tribes Communication’s commitment to enhancing its leadership team with top-tier talent to support its growth plans, which will enable them to leverage Deep’s expertise to navigate the dynamic market landscape and achieve its strategic objectives.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
