Kids
KickO unites music legends on World Music Day to bring music closer to children
MUMBAI: Research says that music helps release the “happy chemical” in human body, infact we are programmed to be happier when we listen to music. And on the occasion of this World Music Day, destination of unlimited happiness, Sony YAY! Is all set to celebrate the magical gift of music and spread unlimited smiles amongst its young fans.
On the day when the world celebrates music, Sony YAY! aims to ensure that children from different walks of life strengthen their musical connect and not miss out on this magical form of art. A unique initiative kick-started by the channel, witnessed KickO, the superhero from Suncity bringing together legends such as A.R Rahman, Badshah, Sonu Nigam, Shaan and many more. The music maestros extended their support to the movement by gifting autographed musical instruments from their prized collections to children from an NGO, helping them come closer to the opportunity of exploring their passion in music.
The initiative saw globally acclaimed artists and role models for children providing signed instruments, to introduce them to the joys of music. Right from Grammy and Academy Award-winning musician, A.R. Rahman’s keytar, to singer Sonu Nigam’s tabla set, and singer Amaal Malik’s ukulele, the movement struck the right chord among the YAY-fans. The enthusiasm and the willingness shown by the artists to be a part of this wonderful community initiative was heartening. The response it generated over the last year and the impact it had in benefitting scores of kids from different walks of life to learn music and realize their dream, has definitely attracted more like-minded celebrities pledging their support to the cause. Almost all of them shook a leg with KickO, posed for pictures and shared their thoughts on World Music Day. They echoed the channel’s sentiments on the importance of music and how it truly transcends and unites everyone. Through this collaboration, the kid’s entertainment channel aims to help children and add another ray of sunshine in their lives.
The complete list of the signed musical instruments is as follows:
|
Artist |
Instrument |
|
A.R. Rahman |
Keytar |
|
Sonu Nigam |
Tabla set |
|
Shaan |
Guitar |
|
Badshah |
Ukelele |
|
Sunidhi Chauhan |
Violin |
|
Amaal Malik |
Ukelele |
|
PalakMuchhal |
Djembe |
|
Arko Mukherjee |
Tambourine |
|
RJ Meha Kapoor – 104.8 Ishq |
Guitar |
Comments:
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre!
“Music is something that instantly gives a happy vibe to everyone. The face of a kid lights up once music starts playing. At Sony YAY! we constantly invest ourselves in making the channel the destination of unlimited happiness and this is exactly the reason we started this initiative. Through our World Music Day initiative, we aim to bring music closer to the lives of the kids. We are overwhelmed by the response garnered by the initiative especially from esteemed artists who pledged their support to this movement. By donating the personally signed instruments, we wish to assist kids in their musical journey. We’d like to thank everyone for their support”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
