MAM
Havells launches ‘The Great Indian Cricket Family’ digital campaign with cricketer Suresh Raina
Mumbai: Havells India Ltd. recently launched ‘The Great Indian Cricket Family’ digital campaign with Indian Cricketer Suresh Raina with a view to give cricket fans across the country a great opportunity to come together to support and cheer for the Indian cricket team. This is the India 1st time ever group chat to interact & engage with viewers.
This digital campaign gives fans an opportunity to create group chats with family & friends and also add Suresh Raina to these groups to chat and interact with them during each and every match. In these group chats Suresh will chat, send messages and questions to cricket fans and give them a chance to win prizes from Havells for their avid participation.
Speaking about the launch of the campaign, Mr. Amit Tiwari, Vice President Marketing for Havells India Ltd. said, “We are extremely happy to have Suresh Raina be a part of this special campaign. With ‘The Great Indian Cricket Family’ campaign, our aim was to give cricket fans across the country, a chance to interact and engage through which they can come together for meaningful engagement with their family and friends to celebrate the spirit of cricket as well as show their support and cheer for Team India.”
With regard to his participation in this campaign, Indian cricketer Suresh Raina had the following to say, “I’m really excited to be a part of this campaign. The Havells 'Great Indian Cricket Family’ campaign is a great way for fans to share their passion for cricket. The group experience is the best way to for families from all over the country to band together and cheer loud for Team India.”
Currently ongoing, the campaign will end on the 14th of July 2019. To participate, cricket fans can log on to the Great Indian Cricket Family website (www.thegreatindiancricketfamily.com/) and find out how they can join in on all the action.
MAM
Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
