iWorld
Amazon Prime Video unveils the trailer for an All-New season of Amazon Original Series – Comicstaan
MUMBAI: Following the big success of Season 1, Amazon Prime Video now brings an all-new season of Unscripted Amazon Original Series – Comicstaan as part of Prime Day 2019 celebrations. The 8-episode hunt for India’s next big comedy sensation returns with all new contestants, packed with new jokes and a double dose of laughter starting July 12, 2019. This season, popular comedians Zakir Khan, Neeti Palta, along with Season 1 host Sumukhi Suresh join the panel of veteran judges from the first season – Biswa Kaylan Rath, Kanan Gill, Kenny Sebastian and Kaneez Surka. The quick-witted host of Season 1, Abish Mathew, will be joined this time by another popular name in the stand-up comedy circuit, Urooj Ashfaq. Being a weekly release, Prime Members across 200 countries and territories can watch the first three episodes of Comicstaan Season 2 on July 12, followed by a new episode releasing every Friday.
Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India, said, “When we first launched the service in India, we identified comedy as one of the most important genres for our customers and we focused on providing a strong selection while also creating a disruptive unscripted format for them. We believe we delivered on this promise through Comicstaan Season 1 – which, in many ways, was a game-changer in the way unscripted comedy content is viewed in India. The show with its pioneering format received a phenomenal response from audiences and encouraged us to push the boundaries of creativity further. So here we are, with a brand new season of this exciting show with fantastic new talent, a new jury panel and newer, rib-tickling jokes. Our customers are in for many treats this Prime Day with Comicstaan and much more!
Dhruv Sheth, Managing Partner, OML, said, “Our long standing association with Amazon Prime Video continues to grow stronger through successful launches of great new and original content. We are truly proud of the institution we have created in Comicstaan that is not just a show that’s different, funny and engaging but, with the second, it has also become an institute where we are able to discover, hone and present new stand-up comedians to Indian audiences. We are very excited about the new season that is even bigger in scale and talent”.
Facebook: Comicstaan@ Twitter: Comicstaan@ Instagram: Comicstaan@
Get ready to laugh with an all-new season of Comicstaan – an eight-episode series where ten contestants from across the country are chosen to compete for the winning title and mentored by comedian judges who are experts in their respective genres of comedy. Comicstaan is laugh-out-loud funny with funny jokes, quick-witted dialogues and hilarious memorable moments that are relevant in pop culture today. The first three episodes are available to stream on July 12, followed by new episodes weekly, only on Amazon Prime Video.
Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Prime Originals, all available, ad-free, with a world class customer experience. The service includes titles available in English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.
To watch the upcoming Amazon Original Comicstaan Season 2 and to catch-up on the super successful Season 1 as well as the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and other Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
