MAM
GenY Medium wins performance marketing mandate for Onco.com
MUMBAI: GenY Medium (GenY) has bagged the digital mandate for Onco.com, a Bengaluru-based healthcare startup that offers Online Cancer Consultations from leading Oncologists in India and the US.
As a part of this mandate from Onco.com, GenY Medium will run hyper-targeted performance marketing campaigns and enable discovery of this personalised care platform by high-quality prospects. In addition to this, GenY will also work on augmenting visibility and brand awareness for them via search engine optimisation.
GenY Medium co-founder and CEO Yashwant Kumar said, “We’ve been on board with Onco.com for more than two months now and it’s been a great experience to work with a team like theirs. We look forward to our continued association with Onco.com and strengthening our position in the healthcare sector.”
Onco.com CEO Rashie Jain added, “Having GenY Medium on board as our digital partner is a good development at this critical growth juncture in our journey. They have a proven track record in the healthcare space and we look forward to working with them.”
With the sole mission of making high-quality healthcare accessible to every cancer patient in the world, Onco.com aspires to become a trusted partner for patients, a one stop destination where cancer patients get the most accurate treatment plan for their condition before they avail the treatment anywhere. They can also get second opinions to validate their existing treatment.
GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
