MAM
GenY Medium wins performance marketing mandate for Onco.com
MUMBAI: GenY Medium (GenY) has bagged the digital mandate for Onco.com, a Bengaluru-based healthcare startup that offers Online Cancer Consultations from leading Oncologists in India and the US.
As a part of this mandate from Onco.com, GenY Medium will run hyper-targeted performance marketing campaigns and enable discovery of this personalised care platform by high-quality prospects. In addition to this, GenY will also work on augmenting visibility and brand awareness for them via search engine optimisation.
GenY Medium co-founder and CEO Yashwant Kumar said, “We’ve been on board with Onco.com for more than two months now and it’s been a great experience to work with a team like theirs. We look forward to our continued association with Onco.com and strengthening our position in the healthcare sector.”
Onco.com CEO Rashie Jain added, “Having GenY Medium on board as our digital partner is a good development at this critical growth juncture in our journey. They have a proven track record in the healthcare space and we look forward to working with them.”
With the sole mission of making high-quality healthcare accessible to every cancer patient in the world, Onco.com aspires to become a trusted partner for patients, a one stop destination where cancer patients get the most accurate treatment plan for their condition before they avail the treatment anywhere. They can also get second opinions to validate their existing treatment.
GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
