MAM
Publicis India strengthens creative leadership team in New Delhi
MUMBAI: In a major boost to the creative function in New Delhi, Publicis India has announced the appointment of two seasoned creatives to drive the mandate for the Northern region. Joining the enthusiastic fold in New Delhi are Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who have been appointed National Creative Directors respectively. The duo would be assisting the team in driving creative transformation and growth for a host of brands including Nestlé India, FunFoods by Dr. Oetker, Monte Carlo, Nescafe Sunrise, Jindal Stainless Steel, Ebro Foods, Goodricke Group among others.
The duo would be reporting to Ajay Gahlaut, CCO & MD of Publicis India.
Between them, Vikash and Basabjit are armed with over three decades of creative experience having proved their mettle across multiple advertising agencies. Their combined creative ideation and work execution has enabled numerous brands gain amazing strides across various categories. Not to forget the numerous award accolades that have come their way over the course of their professional advertising stint.
Commenting on their joining, Ajay Gahlautsaid: “It is with great pleasure and excitement that I welcome Vikash Chemjong and Basabjit ‘Tito’ Majumdaras NCDs and creative heads of the Delhi office. I am sure their joining will give us a new energy and help in transforming our creative product. I have been fortunate enough to have worked with them for more than a decade and I can vouch for their talent, passion and commitment to the highest creative standards.”
Sharing her views, Srija Chatterjee, MD, Publicis India added: “Our creative offering in New Delhi now receives a huge boost with the coming in of Vikash and Tito. Based on the work they’ve put out in the past, I’m confident that the teams will gain from their immense eye for newness and put out inspiring and transformational work in the marketplace. And doing this while keeping the Power of One philosophy at the heart of every brief that they crack.”
Both Vikash and Basabjit – aka Tito by his peers and colleagues, have been jointly charming several clients with their brand of work. Prior to joining Publicis India, Basabjit and Vikash were both Group Creative Directors at Ogilvy India managing work for a host of clients including Mother Dairy, MaxLife Insurance, Motorola, Campus, Philips, Eicher, Wills Life Style, Taco Bell and Pizza Hut among others. Together, they have garnered multiple accolades across several advertising festivals including Cannes Lions, Effies, One Show, D&AD among others.
Sharing his reasons for joining Publicis India, Basabjit said: “I guess, sometimes too much of a good thing is bad. So after all the work we did and the awards we won, we were getting a little too comfortable in Ogilvy! So with this opportunity, I felt it was the perfect way to shake that lethargy and get down to do what we do best – start cracking some sizzling ideas…!”
Adding his views, Vikashsaid: “After 12 fabulous years, nobody thought I would ever leave Ogilvy, including me! But thenPublicis happened. It was too good an opportunity to let go – in terms of our growth, the people we were getting to work with andalso the vision for the type of advertising that was exciting. Well, here’s to another 12 fabulous years here!!”
Basabjit has dedicated over 19 years to advertising having worked most of his life at Ogilvy India and previously at Leo Burnett. Vikash has over two decades experience in advertising having started his career at Bates in 1999. He has also worked across Capital Advertising, Saatchi & Saatchi, Rediffusion DY&R & Ogilvy & Mather over his illustrious career.
Brands
KPMG names Gary Wingrove as global chairman and CEO from October
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MUMBAI: KPMG has chosen continuity with a forward tilt. The firm has announced that Gary Wingrove will take over as global chairman and CEO of KPMG International, beginning a four year term from 1 October 2026. Currently serving as global chief operating officer, Wingrove steps into the top role after being nominated by the global board and elected by the global council.
A KPMG veteran with over 25 years at the firm, Wingrove has been closely involved in shaping its recent trajectory. As global COO, he has helped drive the firm’s Collective Strategy, focusing on operational integration, global investments and the steady expansion of the KPMG Delivery Network. He has also been at the forefront of KPMG’s digital push, including the rollout of AI enabled solutions across its global operations.
Before his global role, Wingrove served as CEO of KPMG Australia for nearly a decade, where he led a period of strong growth, almost doubling revenue, profitability and headcount while steering a cultural reset.
He succeeds Bill Thomas, who has led KPMG since 2017 and will work alongside Wingrove over the next six months to ensure a smooth transition.
Thomas leaves behind a firm that looks markedly different from when he took charge. Under his leadership, KPMG’s global revenues have risen by 55 per cent, and its workforce has expanded to more than 276,000 people. He also unified the network of member firms under the Collective Strategy, aligning priorities and strengthening governance.
His tenure saw heavy investment in technology and partnerships, with alliances spanning Microsoft, Google Cloud, SAP, Oracle and ServiceNow. These collaborations, along with platforms like KPMG Clara, have helped the firm scale its AI-led offerings and sharpen its competitive edge.
Beyond growth, Thomas also pushed improvements in audit quality and sustainability. Initiatives such as a multiyear global sustainability strategy and the Our Impact Plan have aimed to embed long term thinking into the firm’s operations and client services.
For Wingrove, the brief is clear but evolving. He has signalled a focus on agility, deep expertise and technology driven solutions as clients navigate an increasingly complex business landscape. He also emphasised KPMG’s identity as a people first organisation, supported by technology and unified through its global network.
The timing of the leadership change comes as KPMG continues to grow, reporting a 5.1 per cent rise in global revenue in FY25, with gains across tax and legal, audit and advisory services. Growth was recorded across all regions, despite a challenging macro environment.
As Wingrove prepares to take charge, the firm appears set on a familiar path with a sharper digital edge. Same playbook, perhaps, but with a renewed focus on speed, scale and smarter solutions.
