iWorld
Amazon Prime Video premieres Bengali horror film Bhoot Chaturdashi as a Prime Day offering
MUMBAI: Amazon Prime Video continues its Prime Day 2019 celebrations with the digital premiere of Bhoot Chaturdashi, one of the biggest Bengali blockbuster films this year. The psychological thriller, starring Aryann Bhowmik, Ena Saha, Soumendra Bhattacharya and Deepshita Mitra releases across 200 countries and territories on July 8, shortly after its theatrical release. The digital premiere of this action-packed super starrer will be part of Amazon Prime Video’s Prime Day 2019 offering, with 14 new, exciting titles across English and 8 Indian languages, launching on the service as a run up to Prime Day 2019.
Commenting on the film, debutant director Shabbir Mallick said, “Psychological thrillers are my personal favourite and I wanted to explore the genre with elements of mythology and spirits. Surprisingly, there haven’t been many horror-thrillers in the Bengali film industry in recent times, and we wanted to make an all-out Bengali horror-thriller. Bhoot Chaturdashi is India’s very own version of Halloween, and creating a story around it was exciting. I’m so glad that it is going to be available as a Prime Day offering for everyone to watch and enjoy.”
Bhoot Chaturdashi goes on to explore a horrifying turn of events as four friends – Rono (Aryann Bhowmik), Shreya (Ena Saha), Pritha (Deepshita Mitra) and Debu (Soumendra Bhattacharya) head out on a road trip to shoot a documentary at an abandoned house. What follows are a tumultuous series of mysterious happenings leaving the four of them in their biggest nightmare!
Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award-winning Amazon Originals, all available, ad-free, with a world class customer experience. The service includes titles available in Hindi, Marathi, Tamil, Gujarati, Telugu, Kannada, Punjabi, Malayalam and Bengali.
To watch Bhoot Chaturdashi and newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favourite toons and Amazon Originals, please visit www.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership only at ₹999 annually or ₹129 monthly.
iWorld
Matka King campaign turns Mumbai into a city of cards
Massive card billboard, buses and shelters recreate 1960s Bombay.
MUMBAI: Mumbai isn’t just shuffling traffic this week, it’s dealing in drama, one card at a time. A high-impact outdoor campaign for Matka King has quite literally taken over the city, transforming everyday streets into a living, breathing throwback to the world of 1960s Bombay. At the centre of the spectacle is a towering billboard near the city’s T1 airport, created by visual artist Rob, assembling hundreds of playing cards into a striking portrait of Brij Bhatti, the infamous Matka King portrayed by Vijay Varma. The installation doesn’t just sit on the skyline; it commands attention, pulling eyes upward in a city otherwise known for looking straight ahead.
But the campaign doesn’t stop at a single visual. The streets themselves have been drafted into the narrative. Vehicles wrapped entirely in vintage playing card designs are cruising through Mumbai, while bus shelters constructed to resemble houses of cards have begun appearing across key locations. The effect is immersive less an advertisement and more a temporary rewriting of the city’s visual language, where modern Mumbai briefly slips into a stylised past.
The campaign leans heavily into experiential storytelling, extending the show’s world beyond screens and into public spaces. By using tactile, physical installations rather than purely digital amplification, it taps into a growing trend in entertainment marketing where scale, spectacle and shareability converge to create cultural moments rather than just promotional bursts.
Created by Abhay Koranne and directed by Nagraj Popatrao Manjule, the series features a wide ensemble cast including Kritika Kamra, Sai Tamhankar, Siddharth Jadhav and Gulshan Grover, among others. Produced under banners including Roy Kapur Films, the show is currently streaming on Prime Video across India and more than 240 countries and territories.
For now, though, the real action isn’t just on screen, it’s unfolding at traffic signals, bus stops and billboards. In a city that rarely pauses, this is one campaign that has managed to stop people mid-step and deal itself straight into public attention.
