iWorld
Vodafone urges customers to #LiveMore with India’s Data Strong Network
MUMBAI: Vodafone Idea Ltd., India’s leading telecommunications service provider, today announced the launch of a new campaign encouraging people to #LiveMore with Vodafone SuperNet 4G – India’s Data Strong Network™. With the #LiveMore campaign, Vodafone brings back familiar faces of the friendly & young at heart couple, Asha and Bala.
The campaign shows the affable elderly couple inaugurating a new restaurant, Asha’s Kitchen and captures the ease with which they use mobile technology and data to fulfil their dreams. It talks about the possibilities that Vodafone SuperNet 4G offers to the customers.
Commenting on the launch of the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said, “The new campaign captures #LiveMore moments from the life of an old but young at heart couple who achieve their dream of owning a successful restaurant. Asha and Bala help us in bridging a technology divide and enable our aim of democratising technology. With this campaign, we hope viewers will love this journey of this affable couple and join the Vodafone SuperNet 4G bandwagon to fulfill their dreams.”
The new campaign celebrates the spirit of living life to the fullest and encourages everyone to live their dreams using fast 4G mobile data as an efficient tool. The 360-degree high decibel campaign will be extensively seen across diverse mediums like TV, Print, Digital and OOH during the next few months.
Featuring veteran Bharatanatyam dancers and Padma Bhushan awardees, C.P. Shanta and V.P. Dhananjayan, the campaign has four ads, conceptualised by Vodafone Idea’s creative agency, Ogilvy & Mather India. One of the ads also feature famous Indian pop and playback singer, Usha Uthup, enjoying a hearty meal at Asha’s Kitchen.
Speaking about the concept behind the new campaign, Kiran Antony, Executive Creative Director, Ogilvy & Mather Advertising Pvt. Ltd, said, “People today, are no longer afraid to step out of their comfort zone and try new things. Through the #LiveMore campaign, we wanted to capture this spirit of new India. The campaign follows Asha and Bala on their newest adventure. Thanks to Vodafone, they are able to laugh, learn and do more, almost instantly, to give wings to their dream.”
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
