iWorld
JioCinema Premium unveils an exciting line-up for July!
Mumbai: JioCinema Premium has announced its diverse content lineup for July. The platform’s upcoming releases cover a wide range of genres, offering diverse content ranging from popular global movies, to originals, unscripted reality, and kid’s entertainment. Here’s what’s in store for the viewers this month:
Riteish Deshmukh’s debut series, PILL will be the headlining original, premiering 12 July. Produced by Ronnie Screwala’s RSVP Movies and created by Raj Kumar Gupta, the series unravels the inner workings of the pharmaceutical industry. The month gets more exciting with the release of the globally loved film, Kung Fu Panda 4, which will be available in 3 local languages, namely, Hindi, Tamil and Telugu, alongside English starting 15 July.
Following a blockbuster launch, Bigg Boss OTT 3 continues to rule the charts with non-stop drama. The third season, hosted by megastar Anil Kapoor, premieres every day at 9pm. The fans are in for a double treat with the 5th season of Bigg Boss Marathi, which is set to premiere soon. In addition to the 24-hour live channel, the platform will also offer a host of interactivities for the viewers. Riteish Deshmukh takes on as the host this season, promising to elevate the entertainment quotient.
Additionally, two Telugu action-drama films, Gangs of Godavari, starring Vishwak Sen, Neha Shetty, and Anjali, and Harom Hara, starring Sudheer Babu, Malvika Sharma, amongst others, will exclusively be available in Hindi on the platform.
With its endeavour to provide wholesome entertainment for kids and family, JioCinema Premium will premiere new episodes of Chikoo aur Bunty, Abhimanyu Ki Alien Family, and Taffy this month. The robust line-up will also include shows like Khatron Ke Khiladi, Khoobsurat, Primetime with Murthy’s and Mishri.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
