MAM
CleverTap partners with vonage to enable the WhatsApp business solution via Nexmo Messages API
MUMBAI: CleverTap, the full-stack customer lifecycle management platform, today released an integration with Nexmo, the Vonage API Platform, and its Messages API to add the WhatsApp Business solution to CleverTap’s engagement suite. With this integration, CleverTap enables two-way communication with customers on one of the most widely used channels worldwide.
Today’s consumers want to interact with businesses just like they do with friends and family, and social channels like WhatsApp and Facebook make that possible. With more than 1.5 billion users globally, WhatsApp stands out by enabling businesses to send instant service messages, delivery updates and check-in reminders to users in any part of the world. With more than 3x the volume of SMS messages and a 98% open rate2, WhatsApp has opened a whole new opportunity for businesses to engage with customers3.
“Customers are shifting towards conversational commerce so they can have instant interactions with their preferred brands. With the Vonage partnership and Nexmo APIs, CleverTap enables WhatsApp Business as an avenue for brands to offer superior service and support by allowing them to be where customers are. We are excited to see how brands leverage this channel to transform customer relationships,” said Sunil Thomas, CEO, and Co-Founder at CleverTap.
“Integrating the Nexmo Messages API with CleverTap makes it simple and seamless for us to leverage the WhatsApp Business solution and reach customers on a channel where they spend the most time. We’ve seen WhatsApp showing great promise as a marketing channel with 3x more engagement as compared to the current average. We are confident that with the combined power of the WhatsApp Business solution, Nexmo APIs, and CleverTap, our conversational commerce capabilities will become more integrated and seamless,” said Himanshu Periwal, Vice President of Growth at ixigo.com
CleverTap’s integration with the Nexmo Messages API brings WhatsApp’s ubiquity to its customers with a hassle-free and automated way to send and receive personalized messages. Without having to host or manage a separate infrastructure, businesses can have two-way communication with customers right through the CleverTap dashboard.
“The Nexmo Messages API makes it easy for businesses to engage with customers around the world via the channels they prefer. Channels like WhatsApp Business allow companies to reinvent their business models with a more modern, personal way of providing products and services,” said Mark Summerson, VP Global Channel Partners at Nexmo, the Vonage API Platform.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
