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SOCXO Solutions bags brand advocacy mandate for Clarion Technologies
MUMBAI: SOCXO, the Bangalore-based brand advocacy solutions provider, announced winning the brand advocacy mandate of Clarion Technologies, a leading technology solutions provider specialising in web, mobile and technology services.
The SOCXO platform will help Clarion Technologies channelise its culture, thereby, develop on employer branding on one side and enable social selling through the networks of their employees. This would also enhance content performances, starting with content sharing, engagements, clicks, and conversions.
Speaking on the development Clarion Technologies VP and head of marketing Vinod Kumar said, “Our brand and business have two pivots – one on the business side, which is an off-shore client acquisition engine, and the other is the on-shore resource requirement to service the business. At Clarion, Brand Advocacy is a key to power the Employer Branding pivot of Marketing. We want to be there where it matters – in people’s networks. People trust people more than just brands talking about themselves and there, we were seeking a solution that helps us share and propel our message to the relevant talent pool. We look forward to a successful association with SOCXO in helping us achieve the same.”
SOCXO co-founder and CEO Sudarsan Rao said, “In today’s world, it’s no longer enough to use traditional or even programmatic media to disseminate your messages. Through our experience of working in various categories, we have found that people’s network is a powerful differentiator when it comes to building resonance in branding and messaging. And often we are trying to think of using one over the other. But, it’s always the power of two to deliver three as we call it. Brand advocacy delivers on employer branding in building trust and credibility in the messaging. We are extremely pleased to partner with Clarion Technologies to help them build more trusted resonance in their employer branding & social selling initiatives.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
