MAM
Sunish Jose appointed to lead global distributed delivery at Publicis Media India
MUMBAI: Publicis Media India announced the appointment of Sunish Jose as its lead for global distributed delivery. The global distributed delivery set-up is a centre of expertise catering to international markets on a full spectrum of digital, data, and tech services. It houses over 300 specialists across Mumbai and Gurgaon and supports a host of Publicis operations across US, Europe and Asia and their multinational clients on search, programmatic, data engineering, data sciences, ecommerce, consulting and development.
Jose comes with about 18 years of experience and is a multi-faceted Six Sigma Black belt professional with extensive experience in managing Digital Operations business across Programmatic Solutions, Search, Social, Display & Mobile, Analytics and Business Process Management. Some of the global clients he has had experience on include P&G, Sprint, Reckitt Benckiser, Nestle, Kraft, PepsiCo, Verizon, Toyota, Honda. With a proficiency in managing Service Delivery, defining SLA’s, contracts, SOP’s he also has a track record of partnering with Technology teams and leveraging automation to drive efficiencies. His last role was with Accenture UK & Ireland where he was based in Dublin and managed key businesses for Accenture EMEA, as the EMEA delivery leader with a 500+ member team based across Dublin, Lisbon and Krakow.
Publicis Media India CEO Anupriya Acharya said, “Sunish Jose’s rich experience and demonstrated capabilities in successfully managing and scaling up large specialist operations across India and Europe, makes him the right fit for the role. As GDD expands its footprint both in terms of geographies as well as capabilities, managing the speed of growth well is important. Jose will guide our GDD charter and deliver on expansion and operational excellence. Furthermore, GDD will also continue to provide the right talent pipeline for our fast expanding domestic business and clients across all the future-facing service streams.
Publicis Media India GDD head Sunish Jose said, “This is an exciting time to be returning to India. The market is vibrant and the country continues to be an incubator and exporter of ideas and innovation. GDD is a world-class operation that provides the backbone talent and infrastructure for strong execution on our Global clients. I look forward to accelerating GDD’s growth and keeping our offering competitive, relevant and well-ahead of the curve as we gear up for the next round of expansion.”
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
