MAM
CleverTap names Miten Mehta as chief alliance officer to head its global partnership ecosystem
MUMBAI: CleverTap, the leading customer retention SaaS platform, announced today that Miten Mehta, has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions.
Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase of growth at CleverTap through strategic alliances with consulting, product and SaaS firms, ISV’s, digital agencies, marketing analytics firms, educational & training Institutes among others.
“Miten brings a global perspective and an impeccable track record of enabling rapid partnership led growth at early to late-stage companies across North America, Europe, and Asia-Pacific to CleverTap leadership team. He will not only provide leadership to accelerate and scale our strategic growth by ramping our alliance program but also co-innovate solutions with partners to address our customer needs in new markets and verticals” said Anand Jain, Co-founder and Chief Strategy Officer at CleverTap.
Miten brings over 25+ years of P&L experience in technology leadership across – strategic alliance and partnerships, corporate development, M&A and product innovation. Prior to joining CleverTap, he worked at Google as a consultant where he supported their strategic partners and customers for Google Cloud Platform (GCP) and community ecosystem program. Previously, Miten was the co-founder of Spinta Global Accelerator, KD, eComLive (acquired by InfoSpace) and MoConDi (acquired by MobileMedia) and served on board / advisory board of companies in USA and India.
“CleverTap enables our partners to grow their clients digital business through our industry-leading customer retention platform which helps Fortune 2000 brands increase customer lifetime value while reducing churn and customer acquisition cost. I’m excited at this opportunity to add value to our partners and help them expand into new markets and verticals by leveraging the CleverTap platform”, said Miten Mehta, Chief Alliance Officer at CleverTap.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
