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Force Motors announces principal sponsorship of Puneri Paltan
MUMBAI: Force Motors, Pune based automotive manufacturer, today announced its Principal Sponsorship for Team Puneri Paltan for Season 7 of the Pro Kabaddi league once again.Puneri Paltan has proven its capabilities and was amongst the top contenders for the title position.This year, the team will be captained by Surjeet Singh and coached by Arjuna awardeeAnup Kumar. Under his helm, the Indian kabaddi team won Kabaddi World Cup in 2016 and Asian Gold medal in 2010 and 2014.
This year its power packed team includes star players from Haryana, Maharashtra and Iran. Puneri Paltan plays its first match of this season on July 22 against Haryana Steelers in Hyderabad.
Force Motors’ sponsorship of this indigenous sport is based on the common characteristics shared by this earthy sport and its rugged, reliable and proven vehicles like Kargo Kingrange, Shaktiman pick-ups and Sanman,Balwan range of Agricultural Tractors.
Mr. PrasanFirodia, Managing Director Force Motors said, “Kabaddi is an indigenous and popular sport followed by most of our customers in rural India. The association strengthens the common ground of this earthy sport and our product range- Indigenous, Rugged and Agile. Our Kargo King, Shaktimanpick-up and Sanman&Balwan agricultural Tractors resonate these qualities. We are pleased to be the principal partner of our local Pune team- Puneri Paltan. We are hopeful for a spectacular performance and wish all the players very best for this season! ”
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Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
