MAM
IBC 2019: Synamedia to highlight how operators can win in the age of Infinite Entertainment
MUMBAI: At IBC 2019, Synamedia, the world’s largest independent video software provider, will highlight how broadcasters and operators can use its solutions and services to benefit from the infinite opportunities arising from the fast-changing video market.
As one of the anchor exhibitors in the Content Everywhere hall (hall 14, stand C.41) which focuses on industry transformation, Synamedia will unveil a broadened portfolio with a flurry of new and enhanced solutions and services across video networks (formerly video processing), platforms and security. Under the banner of Infinite Entertainment, these announcements underline Synamedia’s unique role in helping customers transform, secure and monetize their services.
Synamedia is revamping its video network portfolio and announcing a new range of carrier-class Content Delivery Engines for its CDN that offer customers unrivalled streaming scalability, speeds and reliability – essential for the delivery of personalized entertainment. To help traditional cable/satellite operators transition and scale smoothly to OTT content delivery, Synamedia is also launching five compute node variants that come pre-installed with updated applications for its world-class Digital Content Manager (DCM).
Another addition to the video network line-up is Synamedia DCM/Virtual DCM support for Distributed Access Architecture (DAA) with Remote PHY, an important building block for cable operators as they modernize their hybrid fiber-coaxial (HFC) networks and evolve to IP by virtualizing and decentralizing headend and network functions.
Building on its hybrid broadcast/OTT heritage with traditional pay-TV providers, Synamedia will showcase Infinite as the video platform of choice for D2C providers looking for a next-generation platform that excels at live streaming, helps to create stickiness and drive revenues with real-time analytics that power actionable insights.
Another way to drive revenues using Infinite is with Synamedia Targeted Advertising. Visitors to the stand can explore how to maximize audience value across all services and delivery platforms with an integrated advertising capability.
Synamedia will also flex its market innovation credentials with a unique hybrid common/unique copy solution for its world-class Cloud DVR, building on its market-leading private unique copy.
Turning to security, Synamedia will showcase the fruits of its R&D investments in anti-piracy services and solutions and will use the show to call on the entire technology value chain to work together with rights holders and content owners to raise the bar in detecting and disrupting piracy.
The firm will announce updates to its Streaming Piracy Disruption managed service for broadcast and streaming, as well as enhancements to its world-leading Operational Security service. There will also be new functionality added to the award-winning Credentials Sharing Insight, which helps streaming providers combat for-profit illegal password sharing and also drive incremental revenues from casual account sharing.
“The industry is undergoing a period of profound and rapid change as the move to IP accelerates, opening up infinite opportunities for traditional and new pay-TV providers to change the way we consume content. At IBC we will be showcasing numerous innovations that support customers wherever they are on their IP journey. We can help them deliver and monetize highly immersive IP viewing experiences cost-effectively and securely – and stay one step ahead of their competitors,” said Jean-Marc Racine, chief product officer, Synamedia.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
