iWorld
Amazon Prime Video announced as the exclusive home for the new sports docu-series take us home: leeds united narrated by Russell Crowe
MUMBAI: Prime Video and Leeds United today announced Take Us Home: Leeds United, a new docu-series that will give Prime members an exclusive behind-the-scenes look at the club’s 2018-19 season as they pushed for promotion under head coach, Marcelo Bielsa, after a 15-year absence from the Premier League. Academy Award winner and avid Leeds United fan Russell Crowe will narrate the six-part series that will launch exclusively on Prime Video this August.
Bielsa, the 63-year-old coach who famously managed the national teams in Argentina and Chile as well as European clubs including Athletic Bilbao, Marseille, Lazio and Lille, had an immediate impact at Leeds United following his announcement in June 2018. His unique style of play meant that the team, who finished thirteenth in 2017-18, were already top of the Championship midway through the 2018-19 season. The docu-series will cover the highs and lows of the season with exclusive footage of the players and staff behind the scenes, and include moments such as the “spygate” scandal and the controversial uncontested goal in the April 2019 Aston Villa match.
“Take Us Home: Leeds United joins the great collection of live sports and behind-the-scenes docu-series on Prime Video,” said Chris Bird, EU Head of Content, Prime Video. “We saw that All or Nothing: Manchester City was a hit not only with Man City fans, but also football fans across the UK and around the world, so we’re excited to give Prime members an exclusive behind-the-scenes look into a fascinating year in Leeds United’s history.”
“We are proud to partner with Amazon Prime Video to present this exciting documentary that chronicles a remarkable season in the history of Leeds United,” said Andrea Radrizzani, Chairman of Leeds United and the Eleven Sports Group. “Last season, with Marcelo at the helm, we made huge strides in putting Leeds United back on the map and reconnecting the club with our local community and wider fanbase. We are delighted to be able to share a unique, behind the scenes perspective on the ups and downs, the emotion and the intimate moments that makes this club so special.”
Take Us Home: Leeds United is produced by Eleven Studios in collaboration with Leeds-based media company, The City Talking. The executive producer is Anouk Mertens and the Series Director is Lee Hicken. The series will also launch on Prime Video in countries around the world, including the U.S., Germany, France, Italy, Spain, Austria, Sweden, Belgium, Luxembourg, Norway, Denmark, Japan and India.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
