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Chrome DM week 29: English movies is most benefitted genre
MUMBAI: English movies genre has grown 11.86 per cent in week 29 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 44.7 per cent in the six metro markets.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
English GEC genre secured the second position in gainers list with 11.57 per cent growth. Comedy Central gained the highest OTS in the genre with 35.2 per cent in the six metros.
Following English movies and English GEC genre, the sports genre grew by 1.02 per cent, English news genre grew by 0.65 per cent and Hindi GEC genre grew by 0.56 per cent. In sports genre, DD Sports gained highest OTS with 97.5 per cent in All India 1lakh+ market.
