MAM
ZEE5 installs real-time billboards for travellers
MUMBAI: ZEE5, India’s fastest growing OTT platform, re-imagines out-of-home advertising (OOH) by installing real-time, dynamic billboards across Mumbai’s Western Express Highway (WEH). This will inform commuters of the estimated time of arrival (ETA) to their destination coupled with what to do while travelling by recommending favourite shows like Kaafir and Rangbaaz to watch on the ZEE5 app. This is more pertinent given the traffic woes faced by the commuters on account of the monsoon delays.
To utilise the maximum time of their travel, ZEE5 gives a solution by a perfect combination of content, technology, and data. These recommendations of episodes and series will be dynamic and will change in real-time along with the destinations en route. This Idea was conceptualised by the ZEE5 internal brand team and executed by the outdoor agency Laqshya. The billboard went live on 27 July and will stay for the duration of 30 days till 26 August 2019.
This is a classic example of how a brand can innovate with smart amalgamation of data and technology in the cluttered OOH space. With this activity, ZEE5 aims to target consumers real-time and make the OTT platform as the go-to entertainment destination anytime – anywhere.
ZEE5 India business head Manish Aggarwal said, “ZEE5 has always been a platform built for the masses and OOH is an important medium for us to reach out to our target audience. We have been innovating in the outdoor space and it’s our constant endeavour to use data and technology as we are a data technology-led company, to reach out to our consumers in a targeted manner. With 100,000+ hours of content in 12 languages, we want to provide our consumers with an enriching personal viewing experience and democratise content by making it available anytime-anywhere.”
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
