MAM
Batooni mobile advertising integrates Nielsen Digital Ad Ratings for audience verification
MUMBAI: Batooni, the hyper-local mobile advertising startup in India has been certified by Nielsen for Digital Ad Ratings (DAR). Advertisers who distribute their campaign on Batooni’s platform, with the help of Nielsen DAR, will be able to measure reach and frequency per campaign target. As Nielsen Digital Ad Ratings is an established leader in advertising campaign measurement, this certification will enable Batooni to engage with more advertisers and provide campaign data effectively and efficiently.
The certification from Nielsen DAR will allow Batooni to provide a comprehensive view of an ad’s audience on mobiles in a way that is comparable to ad reach measurements on other digital platforms. This certification is important for advertisers as they can get external validation that their messages have reached the right target audience from a trusted industry leader like Nielsen that stores humungous amounts of authentic audience data. Advertisers will also be able to ensure that their brand messages reach the right people to maximise return on investment. The certification will allow Batooni to get inroads into exploring partnership opportunities with large brands. The move will further strengthen Batooni’s efforts to bring transparency in ad distribution and advertiser ROI.
Commenting on acquiring this certification, Batooni director and co-founder Jitendra Chaturvedi said, “We at Batooni are making a continued effort to offer our clients the best measurement tools to maximize their campaign efficiency. Obtaining a digital ad rating certification from one of the most credible and reputed audience measurement platforms such as Nielsen is significant for Batooni. Within a few months of launching the startup, we have been able to successfully cross a major milestone of achieving over half a million users on our platform. Now with this validation from Nielsen, we are sure large advertisers will feel even more confident of the platform which should help us expand our user base further.”
Batooni is a first of its kind hyper-local mobile advertising startup that is carving out a niche space for itself in India’s mobile advertising industry. Batooni’s sophisticated campaign dashboard enables advertisers to take complete control over their mobile ad campaigns. A campaign design and management system ensures the ad campaigns are targeted to specific audiences, delivering unprecedented ROI to advertisers. The startup has developed a path-breaking hyper-local video advertising platform for smartphones that compensate users for their time and attention with real monetary benefits, while offering advertisers targeted, tactically efficient video advertising on mobile phones.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
