Brands
CERA launches innovative water-saving urinal
MUMBAI: CERA, India’s premium home solutions provider and one of India’s most trusted brands in sanitaryware, faucets and tiles, has launched futuristic and innovative water saving urinal – CERA CORE.
The core of the design idea of this urinal stems from the water scarcity which looms over many cities in India. CERA’s designers conceived the concept of a three-in-one product, viz, urinal with integrated washbasin and a sensor tap. The water used for washing the hand is channelised for surface cleaning and flushing of urinal. On an average 2 litres of water is used by a person per use—including flushing and washing. Compared to this, CERA CORE urinal uses just 400 millilitre of water, thus saving 1,600 millilitre per use.
Installation of this urinal in public washrooms will result in substantial saving of water—close to 6 lakh litres of water per annum, in a washroom visited by 1,000 persons per day, not to speak of other consequential savings like energy
CERA executive director and CEO Atul Sanghvi said, “CERA believes that there is a need for greater innovation in tackling water scarcity across the country. The concerns of most cities becoming water-scarce in the next few years should propel not just the conservationist in us but also the innovator. We believe CERA CORE urinal uses very simple innovation to solve an everyday water issue. CERA promises to take water scarcity very seriously and will aim for a greater range of sustainable products across its portfolios.”
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
