MAM
Team Pumpkin Bags Social Media Mandate for &Me
Mumbai: Team Pumpkin, India's leading Marketing and PR Agency has won the Social Media mandate for &Me, the country’s only functional beverages brand which focuses on the unique nutritional needs of women and solves their greatest concerns about beauty, fitness, and menstruation.
The Brand &Me is credited with launching India’s first PMS drink with a unique blend of fruits, vegetables, flowers & spices with ayurvedic super herbs and micronutrients to help in painful pre-menstrual symptoms of bloating, cramps and fatigue. It also has PCOS and Beauty related product portfolio in its collection. The Brand is a brainchild of IIT and Standford Alumnus Ankur Goyal and funded by Matrix Partners & Early-stage consumer VC Fund Sauce.
Speaking on the occasion Sheta Mittal, Co-Founder, &Me said, "&Me is the first and only dedicated women's health brand. &Me is leading the effort in driving awareness on Women’s nutritional health in India and we are excited to partner with Team Pumpkin for helping us drive engagement through innovative content. Our recently launched Campaign #Unstoppable: Inspiring and Celebrating the Unstoppable women (1 July – 27 Sep 2019), in collaboration with the team is garnering overwhelming response. In July we featured 20 interviews with women leaders across Corporates (e.g. facebook, future group), Startup founders (e.g, Kalki, Chumbak), Sports (e.g, Rani Rampal, Captain of Indian Women Hockey team) and influencers as they shared personal journeys and untold stories of menstrual health. We are sure that Team Pumpkin’s strategies and collaboration will help us generate a powerful digital impact across social media platforms.”
The agency has been awarded the mandate following a multi-agency pitch. As a part of the mandate, Team Pumpkin will be managing the entire social media activities for the brand. The digital media responsibilities will be handled from the company’s office in Bangalore and will be supported by its offices in Mumbai and Delhi for regional requirements.
“&Me caters to the specific nutritional requirements of women, making it a path-breaking F&M brand. We will be helping &Me become the go-to nutritional source for women across the country; not only helping them build market leadership but also support the greater cause of women’s health and wellness,” said, Swati Nathani, Co-Founder & CBO, Team Pumpkin.
Team pumpkin lives and breathes by its motto of being "Artists who use science to grow businesses’. Founded in 2012, the company has offices across Mumbai, Delhi, Bengaluru, and London with a portfolio of global clientele including Axis Bank, MamyPoko Pants, Future Group, Nilkamal, TATA Steel, Hindustan Coca Cola Beverages, Bajaj Finserv and ITC among others.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
