MAM
Gits celebrates the bond of Rakhiand Independence Day with #ThankYouBhaiya
MUMBAI: Gits Food Products Pvt. Ltd., the pioneers of convenience food in India, ahead of joyous festival of Raksha Bandhanand Independence Day has launched a new video, perfectly capturingthe essence of national brotherhood. Titled #ThankYouBhaiya – the digital film pays an ode to all the soldiers deploying their services to protect the country.
Conceptualized by Togglehead, the video showcases girls from VallabhdasDagara Indian Society for the Mentally Challenged in Mumbai creating handmade rakhis and writing letters to thank the brave hearts for standing tall and defending the country. The film unfolds a spectrum of emotions as individuals from the Army, Navy and the Air Force receive these sweet tokens of appreciation by Gits.
Commenting on the new video, Mr. Sahil Gilani, Director – Sales & Marketing, GITS Food said, “Last year,Gits launched the #ThankYouBhaiya campaign with a film which showed a girl thanking her ‘Bhaiyas’– the watchman, liftman and the office boy who ensure her safety and wellbeing. With Rakshabandhan and Independence Day coinciding this year, we thought of expressing our gratitude to the Army, Navy and Air Force who have always put their life on line to keep all of us safe.”
MAM
Aparna Bhawal steps down as KFC India CMO after three years
Set to exit by May 2026, launches AB Advisory Group for growth strategy.
MUMBAI: From brand buckets to building her own playbook, Aparna Bhawal is swapping the CMO seat for the founder’s chair. Bhawal has resigned as chief marketing officer of KFC India and its partner markets, drawing the curtain on a three-year stint with the Yum! Brands portfolio. She is currently transitioning responsibilities through March and is expected to complete her exit by May 2026.
The move marks a shift towards entrepreneurship, with Bhawal setting up AB Advisory Group, a venture aimed at working with founders and scaling businesses on growth strategy, execution and commercial focus. The decision, she indicated, has been a long-considered one centred on building a platform that helps companies navigate growth with sharper strategic direction and stronger marketing fundamentals.
With over two decades of experience, Bhawal’s career spans leadership roles across HT Media, The Coca-Cola Company and Procter & Gamble, covering brand building, consumer engagement and business growth across categories.
Beyond corporate roles, she has remained closely involved with the industry ecosystem. She is part of the managing committee of The Advertising Club of India for 2025–26 and serves as an advisory board member at the Indian Influencer Governing Council.
Her contributions have also earned recognition, including features in BW’s Top 100 Marketers list and BW Marketing World’s Most Influential Women list in both 2024 and 2025.
As Bhawal steps into her next chapter, the shift reflects a broader trend in marketing leadership where seasoned operators are increasingly moving from building brands to building businesses.
