MAM
Grofers makes grocery shopping exciting ahead of its Grand Orange Bag Days sale
MUMBAI: Grofers, India’s largest discounter in the online grocery space recently announced the second edition of its flagship ‘Grand Orange Bag Days (GOBD)’ sale. Lakhs of people have already registered for the sale and have entitled themselves for a VIP pass to not only save Rs.5000 by shopping at 100% cashback during the sale days but also avail extra offers from brands like Urban Clap, Book My Show, Ferns N Petals, Beardo, Gaana, Café Coffee Day, Faasos, etc. This is a testament to the impressive 360° marketing campaign launched by the company to buckle up India for the sale, which includes the launch of television commercials, print advertisements, radio spots, tech-enabled billboard innovations, transit advertisements and digital marketing spread.
The first edition of the India’s biggest sale on online grocery in January this year got 2.5 Lakh new customers to online shopping. The second edition not only gets bigger with more unique offers up for grabs, but also expects a threefold growth to 7.5 Lakh in new customer acquisition. With its latest campaign the brand wants to leave no stone unturned to make consumers take notice of the 9 day long grocery carnival.
In its latest campaign, the brand takes a dig at the difficult and demanding supermarket experience which most people put themselves through to get what they believe are the best deals on offer. Using tongue in cheek humor, the two ads featuring a Doctor and Police Officer talk about how shopping at Grofers not only gets the consumers better offers but also gives them 100% cashback up to a maximum of Rs.5000 while shopping from the comfort of their phone.
Prashant Verma, VP, Marketing, Grofers said, “As the country’s leading online grocer, Grofers has become synonymous with savings across every household. We believe in delighting our patrons with unbeatable offers on their everyday purchases and the latest edition of Grand Orange Bag Days will give all our customers – old & new – guaranteed 100% cashback up to a maximum of Rs.5000 without any minimum order condition. They will also get a chance to avail exciting offers from our partner brands, when they sign up the sale before 9 August. Apart from jaw dropping deals on national brands, offers on our in-house brands is something we believe will be another highlight of the sale. We are already overwhelmed with the response that the sale has got so far and over lakhs of registrations is a pure testament of people eagerly waiting for the sale to start.”
Apart from the TVCs, the company has also launched a series of offline and online activations which include 25 feet life size orange bags, flag poles and technology based innovative hoardings at high footfall areas along with branded buses.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
