MAM
VMate awards PR Mandate to ADRIFT Communications & Influencer Marketing
MUMBAI: VMate, leading UGC platform by Alibaba Innovation Business Group announced that it has selected ADRIFT Communications & Influencer Marketing to manage its PR mandate after a multi-agency pitch process.
Speaking on the appointment, Nisha Pokhriyal, Associate Director, VMate, said, “We are pleased to appoint ADRIFT Communications as our PR partner. Adrift’s extensive research and understanding of the UGC short video industry impressed us and helped us make the decision.”
Megha Sharma, Founder, Adrift Communications, said, “We are very pleased to partner with VMate. VMate’s strategy and vision for the Indian market are completely different from other UGC platforms and we are excited to partner with VMate in its growth journey in the Indian market.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
