Brands
Nilon’s & Django Digital rejoin forces for 360-degree digital strategy
Mumbai: Nilon’s, an FMCG brand in the country, announces its reassociation with Django. This also extends the agency’s responsibilities to a 360-degree digital mandate, encompassing e-commerce and q-commerce marketing.
Under this expanded mandate, Django Digital will be responsible for driving Nilon’s digital presence and strategies across all digital platforms, ensuring comprehensive growth and engagement. This includes spearheading campaigns, managing social media, and optimising Nilon’s digital storefronts to enhance customer reach and sales through both, traditional e-commerce and the rapidly growing quick-commerce sector.
“We are thrilled to rejoin hands with Nilon’s and take on a larger scope of work that now includes E-commerce and Q-commerce,” said Shivang Shah, Co-founder, Django Digital. “Our team has delivered multiple e-commerce success stories in the recent past, and we are excited to add Nilon’s to our portfolio of success.”
Nilon managing director Dipak Sanghavi expressed confidence in Django Digital’s ability to elevate their digital strategy, stating, “Django’s expertise on the digital front and their impressive growth curve align perfectly with our vision. Their innovative approach and proven track record make them the ideal partner for our digital journey. With this reassociation, we aim to leverage their skills to further enhance our market presence and connect more deeply with our customers.”
The renewed partnership highlights Nilon’s commitment to enhancing its digital footprint and leveraging digital marketing strategies thoughtfully to drive growth and customer engagement.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
