Ad Campaigns
Tata Capital launches a new social media campaign to promote financial freedom
MUMBAI: Tata Capital, the financial services arm of the Tata Group, today launched their new social media campaign empowering consumers to achieve financial freedom with its consumer loan offerings. The campaign consists of three social media videos that would focus on Tata Capital’s key retail loan offerings – consumer durable loans, used car loans and home loans. The campaign comes just before the Independence Day with an aim to provide freedom in its true essence to the people of India. The campaign will go live on August 9th, 2019 where the first video would be released on Tata Capital’s social media handles, followed by the 2nd and 3rd video on the 11th and 13th of August, respectively.
Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “This independence Day, Tata Capital emphasizes on being financially free through a series of social films. This campaign captures everyday life situations which are funny and moves away from serious finance discussions. This concept helps us build a stronger connect with our young customers, enhance brand awareness and amplify reach.”
These videos will be amplified via content pieces across various formats like skip ads, bumpers, banners, GIFs, as well as content pegs that take this thought forward in order to create an impactful campaign.
The advertisements were conceptualized by digital marketing agency Kinnect. Rohan Mehta, CEO at Kinnect, explains, "As a creative agency we wanted to approach Independence Day and the aspect of freedom differently, in a way that would resonate with the youth and help the brand stand out amidst the digital clutter. The team really believed in this unique, light take on breaking free and we're really looking forward to creating a solid mark in the digital space with this campaign, and thereby laying the foundation for many more to come!"
The advertisements were executed by their in-house production team-Kinnect Productions.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
