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MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket
New Delhi: One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019. The tender invite stated, the qualifying organization will get a chance to become the title sponsor of any Domestic Series/ Events organized, managed and administered by BCCI and played in India, between September 1, 2019 and March 31, 2023.
MyTeam11 broke new barriers for the fantasy sports sector recently by becoming the title sponsors of the India-West Indies series currently being played in the Caribbean. The series was rechristened as 'MyTeam11 International Series' as a result of the partnership.
Speaking about the tender, Vinit Godara, CEO, MyTeam11 said, “Our recent association as title sponsor for the India v West Indies Series was greatly appreciated by our users particularly the cricket fanatics. Based on the kind of response we received from our users, we are now planning to take the next step by becoming the title sponsors of BCCI’s Domestic Series/ Events. We believe that this association will help us achieve new horizons and further expand our reach.”
Elaborating on their ambitions, Sanjit Sihag, COO MyTeam11, added, “MyTeam11 always strives to bring something new to its users, and our aim to become the title sponsors of BCCI is part of that commitment. By grabbing this opportunity, MyTeam11 plans to become the first ever fantasy sports platform to become the Title Sponsors of BCCI.”
In the past, Myteam11 had signed some other noteworthy deals with various sporting properties like the RuPay Pro Volleyball League, Karnataka Premier League, and others as their “Official Fantasy Partner” and had also collaborated with over 25 TV channels including movies, music, sports, education, & regional channels so as to reach people residing in every nook and corner of the country, ahead of the upcoming cricket season of T20 & World cup. My Team11 has also been the On-Air partners for the Tamilnadu Premier League, Pakistan Super League and the Bangladesh Premier League as well.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
