Ad Campaigns
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui
Mumbai: PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.
#MadeforPoker is the second campaign that PokerStars India has developed along with their creative agency Ogilvy India. The campaign, which is comprised of three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges. Each of the three digital adverts focuses on a transferable life-skill such as staying calm, taking calculated decisions and keeping a poker face.
Nawazuddin Siddiqui said, “Poker can be played by anyone who approaches life with composure and self-control. You play the hand with the skills you bring to the table. Similarly, in life, you use your skills to adapt to the cards life deals you. Look at me, I was never the quintessential Bollywood hero, but I didn’t let that stop me. Poker as a mind and skill game teaches you how to be a good decision- maker, analyse your opponents’ strategy and overcome failures. Poker requires a lot of discipline, perseverance and the innate ability to adjust to situations quickly.”
Mr. Ankur Dewani, CEO of Sachiko Gaming said that “With #MadeForPoker, PokerStars India wants to connect with people from all walks of life and to make them aware of the potential poker player within them. We want help people to understand the game better and encourage them to play safely on a secure, regulated platform such as PokerStars India.”
PokerStars Ambassadors Aditya Agarwal, Muskan Sethi and Sharad Rao have achieved fame by participating in various poker tournaments in India and Internationally, joining other Indian players making their mark Internationally.
Aditya Agarwal has cashed more than $4 million in tournaments and Muskan Sethi was awarded the President of India’s “First Ladies” award for being India’s first female professional poker player. Additionally, eight players from India travelled to the PokerStars Players Championship in Bahamas in January 2019 and six Indian players are heading to EPT Barcelona at the end of the month, including actor Siddhanth Kapoor and four players who have won packages online at PokerStars India.
Those who wish to learn more about poker and sharpen their skills for free can visit PokerStars India’s online learning platform PokerStars School, which provides interactive free tutorials, videos and training resources, as well as the chance to engage with pros, trainers and like-minded communities.
For more information on PokerStars School: https://www.pokerstarsschool.in
Links for #Madeforpoker digital ads:
Calm – https://youtu.be/z128THLaxVM
Calculated Decisions – https://youtu.be/N1CSh2knTZ8
Poker Face – https://youtu.be/pd_al0GzfnM
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
