MAM
Cricketing legend MS Dhoni and CARS24 announce strategic tie-up
New Delhi: India’s leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country’s fastest growing tech-enabled used car companies. As part of this partnership facilitated by Rhiti Sports Management, Dhoni will own equity in CARS24 and will also act as its brand ambassador.
As Dhoni and several other leading sports personalities’ image and brand management consultant, Rhiti Sports has worked tirelessly to bring in new additions to their brand portfolio. As a fully integrated sports marketing and management company, Rhiti Sports offers a wide range of services such as sports consultancy, conceptualisation, athlete representation, sports asset management and marketing, event management, media rights distribution, sponsorship, live entertainment and original content production services.
According to Arun Pandey, Chairman and Managing Director of Rhiti Sports Management, “MS. Dhoni is a catalyst for ‘change’. He has changed the way cricket was seen earlier and how its is seen today. And, I can relate the same change in the space CARS24 caters to. Extremely delighted on facilitating this partnership.”
On his association with the brand, Dhoni said, “I am thrilled to be part of the CARS24 journey. Besides being a fan of all things to do with cars, I am also a fan of new age companies that are disruptive, innovative and shaping the future. CARS24 is definitely one of these companies. They have big ambitions and I am excited to work with them and help them achieve their goals.”
Dhoni is already the face of prestigious brands such as GoDaddy, Bharat Matrimony, Mastercard India, Dream11 and SEVEN among others and Rhiti Sports aims to increase his outreach in the months ahead. Some of the other leading sports personalities managed by the company are Bhuvneshwar Kumar, Faf Du Plessis, Mohit Sharma, Gurkeerat Singh, Karn Sharma, Pragyan Ojha and Kaustubh Radkar.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
