Brands
Floractive Profissional unveils ‘Organic Nano Gel’
Mumbai: When it comes to hair care products, Floractive Profissional is the brand trusted by millions of consumers around the world. Brought to India by Shimmers Cosmetics, the brand has now launched three signature offerings that are the finest options for hair strengthening and nourishment.
Floractive is renowned around the globe for its excellent quality and exceptional ingredients, and the brand’s latest three launches are crafted from the same mold. Hair Care is an intricate part of our lives, and Floractive is making their art of hair care healthier and easier with its three brand new products.
The first product in Floractive Professional’s latest line-up is the ‘Organic Nano Gel’ Treatment (Rs 30000). This First Organic Treatment in a Gel form is a one-stop solution for effective hair rebuilding. The Formaldehyde Free treatment consists of nanoparticles that reach deep inside their hair fiber to repair the roots without opening cuticles making the hair up to 100% straight for up to 50 washes. With antioxidant and vitamin rich ingredients like Rosehip Oil, Seaweed Algae, Sunflower Oil, and Organic Acids, this is the go-to gel for healthy, shiny and frizz-free hair.
The second offering from Floractive professional is the ‘Organic Nano Gel Shampoo’ (Rs 1400). Laced with some of nature’s finest ingredients, this Paraben Free shampoo is an absolute wonder product. Its balanced and effective formulation cleans hair in the most accurate way possible, while constantly keeping our tresses happy and hydrated. Enriched with Rosehip Oil, Hydrolyzed Keratin, Amino Acids and Ozone Protein, this shampoo provides the care and pamper that every little strand of hair deserves.
Last but definitely not the least, Floractive Professional’s third offering is the ‘Organic Nano Gel 3 in 1 ’ (Rs 1400). This three in one gem serves as a conditioner, mask as well as leave in for your hair. With hydration properties that maintain the necessary moisture, this conditioner locks and seals the cuticles from any kind of damage. Active ingredients like Rosehip Oil, Hydrolyzed Keratin, Essential Amino Acids and Ozone Protein make sure that our tresses are smooth, soft and shiny no matter what time of the day. And that’s not all! It’s also paraben-free.
Talking about the three coveted launches, Shimmers Cosmetics Pvt Ltd director Sandeep Gidwani said, “Floractive Profissional is synonymous with effective results and excellent quality, and these three new launches are testament to the same. Indian hair is susceptible to a lot of weather damage due to many factors, and Floractive’s latest products ensure that our hair stays nourished, protected, healthy and happy. Every product is tailor made to take care of our hair in more ways than one”.
Hair Care is becoming an important part of the Indian lifestyle. With these products, one can achieve healthy hair. A good hair day can uplift people’s mood and bring in a good look any time.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
