Brands
POPxo expands its fashion line by launching T-shirt collection
MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels. Operating on a ‘fast-fashion’ model with frequent drops and successful sell-throughs, the new launch further evidences the fact that the content-commerce model is working very well for the company.
Offering thirty-four designs in high quality fabric and flattering fits, the launch comprises three collections. The millennial collection is perfect for women who seek versatility in their everyday fashion choices and are keen to give voice to their thoughts with on-point slogans. The Bollywood-inspired edit boasts of pyaar, dosti and magic in the form of trendy tees with popular Bollywood dialogues doing the talking for you and the uber cute PowerPuff Girls collection with the tiny superheroes offer a splash of nostalgia and a dash of superpower.
Priyanka Gill, Founder & CEO, Luxeva Ltd says, “We are excited to launch our collection of T-shirts. They are perfect for the cool millennial woman who owns her goals – at POPxo we help her achieve them. Our mission is to create and sell content led products that our audience wants and loves – we are already getting a fantastic feedback on the designs.”
Starting at INR 649, all the designs are available at POPxo SHOP in sizes S to XL in four fits such as the oh-so-breezy boxy fit, the season fave cropped style, the like-a-hug boyfriend fit and the fail-safe regular fit. The variety of fits has been designed keeping in mind that no two sizes or body types are the same.
Happy Shopping at https://www.popxo.com/shop/clothing/t-shirts
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
