iWorld
Paani Ki Samasya by Bhuvan Bam is trending on #1
India’s youth icon Bhuvan Bam doesn’t shy away from talking on important subjects and his latest video is proof.
Right after his social media break to be with family and take a step back from the internet, Bhuvan posted his video ‘Paani Ki Samasya’ that covers the scarcity of water in our nation and how it’s affecting families, in a comical way. A subject that is so current and serious has been taken up by Bhuvan and turned into a content piece that will appeal to the masses in their way of consuming content, without preaching.
With over 77 lakh hits on YouTube, the video has been trending on #1 since two days and viewers are taking notice of how Bhuvan is incorporating subjects that aren’t fictional, in an entertaining way for his audience.
Speaking on why he chose this subject for his BB Ki Vines content Bhuvan said, “The fact that water resources are depreciating day by day and not everybody is inclined towards water conversation is shocking. I thought a comic take on the global issue will bring eyeballs to the situation and will educate millennials to save water for our forthcoming generations.”
Bhuvan will also be putting out new music soon, along with some exciting new projects on YouTube so stay tuned to his channel BB Ki Vines for more.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
