MAM
“We’re not bound by traditional methods.”: Tanmay
Mumbai: In digital marketing, where creativity meets strategy, Numb3r Impact Agency emerges as a trailblazer. Founded by Rishi Kishnani and Tanmay Bahulekar in January 2024, this agency isn’t just another player in the field—it’s a visionary force reshaping how brands connect with audiences.
Imagine a realm where audio and video converge seamlessly to tell compelling stories and drive measurable results. That’s the essence of Numb3r Impact Agency, where Rishi’s extensive background in national content creation meets Tanmay’s prowess in video-led solutions. Together, they’ve forged a path away from traditional digital norms, opting instead for a video-first approach that resonates deeply with clients across diverse sectors.
By focusing on tailored, hyperlocal content strategies and embracing new-age tools, they deliver impactful campaigns that resonate across diverse client sectors. Their innovative use of technology and commitment to storytelling ensure Numb3r Impact Agency stands out as a dynamic force in the advertising industry.
Indiantelevision.com caught up with the Numb3r Impact Agency co-founders of Tanmay and Rishi to know more about their agency and its strategies
On the launching of Numb3r Impact Agency and inspiring its founders to integrate audio and video dynamics into their approach
Tanmay: Numb3r stepped up as a force in January 2024. It wasn’t just about blending audio and video. Rishi brought creative leadership skills from a national perspective, and I had operational execution skills.
Rishi: Also, we decided not to go with the conventional methods used by digital agencies. Our video-first approach is unique and is working wonders for our clients.
On Numb3r Impact Agency achieving significant reductions in customer acquisition costs within six months
Tanmay: It’s about turning conversations into conversions (C2C). We create lean, adaptable content for all forms of online distribution, focusing on engagement and efficiency.
Rishi: And it’s not just about the numbers. We nurture our team to ensure they have the creativity and support to innovate, which is a huge part of our success.
On the strategies that Numb3r Impact Agency employed to demonstrate strong performance across diverse clients
Rishi: We tailor strategies to each brand’s core values and goals. This bespoke approach ensures we deliver impactful results across various sectors.
Tanmay: Using new-age tools, we create hyperlocal content that speaks directly to the audience in their language, driving deeper engagement.
On Numb3r Impact Agency tailoring its marketing strategies to meet the varied needs of clients
Rishi: We dive deep into each client’s vision, creating strategies that align perfectly with their goals. This ensures effective and resonant campaigns.
Tanmay: Our tool-driven approach allows us to scale content and speak to audiences in a hyperlocal context, making our strategies versatile and effective.
On the unique qualities or experiences, the partners at Numb3r Impact Agency bring that differentiate them from traditional agency backgrounds
Rishi: My radio background provides a fresh perspective on storytelling, while Tanmay’s video expertise ensures we’re always ahead in visual engagement. Together, we’re a powerhouse. And we’re not traditional digital advertising; our blend of creativity and strategy sets us apart.
Tanmay: We’re not bound by traditional methods. Our innovative use of technology and creative approaches set us apart.
On the challenges Numb3r Impact Agency faced in transitioning from unconventional origins to achieving rapid success in the advertising industry
Rishi: Starting from a chance encounter to forming a major partnership was challenging. But our combined skills and the trust from Concept Group propelled us forward. And remember, it’s all about the people. Our team’s creativity and dedication are our greatest assets.
Tanmay: Scaling quickly required robust processes and smart use of new-age tools. It was tough, but our tech-driven approach made it possible.
On Numb3r Impact Agency integrating video-led narratives into their strategy to achieve deeper audience engagement
Tanmay: Every strategy starts with a video. We create compelling stories that captivate audiences, ensuring our clients’ messages hit home.
Rishi: We also create content for ourselves—podcasts, documentaries, music videos—because at our core, we’re a bunch of creative chaps who need to stay stimulated and ahead of the curve.
On the combined strengths in audio and video dynamics enhancing Numb3r Impact Agency’s ability to innovate in the advertising industry
Rishi: Our audio and video expertise allows us to craft multi-dimensional campaigns. This unique blend gives us an edge in creating innovative, engaging content. Plus, our success with major brands and becoming a national agency in under six months shows our approach works.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
