MAM
Be the #Changemaker with SEVEN by MS Dhoni’s New Collection
MUMBAI: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts. With prices starting at Rs. 699, the new collection is available on various e-commerce platforms and on SEVEN by MS Dhoni’s official website.
Having decoded the trend this season, SEVEN’s new range features designs which will hit the right chord with the youth by blending cool styling, functionality, adaptability and great prices.
According to Lokesh Mishra, COO, Rhiti Sports “The sportswear industry is a highly competitive and dynamic one, with several brands coming into the fashion space and creating a niche for themselves. Also, the demand for evolving and fashion-forward sports apparel is quite high, thanks to the athletic lifestyle that millennials are now espousing and this is where SEVEN has an edge over other brands.”
He further added “being an indigenous brand, SEVEN by MS Dhoni takes into account the requirements of the Indian sportsperson and designs its apparel accordingly. Further, having legendary cricketer MS Dhoni as its ambassador means that the brand benefits greatly from his insights and inputs and incorporates his suggestions in all its offerings.”
The newly launched SEVEN by MS Dhoni collection encompasses a complete range of sportswear emulating the ideology of the youth while also injecting a hep exuberance. The key offerings this season include the Privetee, Prive Polo, AZTEC tee, Roken Puff tee, Your Grace Polo, Bird Eye Polo, Rain long-sleeve tee, Keep running crop tee, Killing it crop tee, Trio crop , Camo tee, 7 cot tee, Camo uppers and trendy caps.
Each of SEVEN’s products incorporate latest technologies across categories and is a perfect blend of style and comfort to ensure utmost pleasure to the wearer.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
