Brands
Flying Machine launches F-Lite collection in collaboration with BBoying champ Arif Chaudhary
MUMBAI: Tonic Worldwide, an independent digital agency, has launched a campaign to introduce F-Lite, the latest collection from the popular denim wear brand Flying Machine, in collaboration with the reigning Indian BBoying champ, Arif Chaudhary.
In this campaign, Arif is sporting the new F-Lite range, which gives denim a whole new perspective thanks to its super stretchable, flexible and extra light qualities. This latest collection from Flying Machine will resonate with today's youth, who are looking for clothing that scores high on style as well as comfort. The BBoying moves by Arif also help display the functionality of the new F-Lite collection.
As part of this campaign, various digital media platforms have been employed to reach a wide audience. The campaign has also been witnessing high engagement on Tik-Tok.
Tonic Worldwide managing partner Suraj Nambiar says, “We are extremely enthusiastic about the launch of the new F-Lite collection. Flying Machine has always led the way with launch of innovative products for the youth who follow their passion and in turn inspire others. The aim is to strengthen the brand proposition with the millennials and convert them into brand loyalists and this time Arif plays a key role for the same.”
“Flying Machine lives and breathes youth culture. Their latest F-Lite collection is engineered to give its wearers a degree of flexibility and lightness that's been hitherto unknown in the denim world. The Indian youth is smart. They won't just believe if the brand just says its light and flexible. So, we decided to put the denim through its paces with Arif Chaudhary – India's biggest BBoy artist. ‘Hey, if it's good enough for BBoying, it's good enough for anything!’” says Tonic Worldwide managing partner & creative head Shourya Ray Chaudhuri.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
