iWorld
Viu collaborates with Warner Bros. (WBITVP) to remake Pretty Little Liars in Asia
MUMBAI: Viu, a leading pan-regional OTT video service from PCCW Media Group, has teamed up with Warner Bros. International Television Production (WBITVP) to produce the latest international adaptation of the global phenomenon Pretty Little Liars. Localized in Bahasa and filmed in Bali, the series follows a group of four estranged undergrads whose group had fallen apart when their former leader went missing. The girls come back together in the face of danger, when they begin receiving messages from a mysterious figure known as "A", who threatens to expose their darkest secrets.
Viu’s strategy is to produce compelling regional content with international production quality. In line with this, it will take Pretty Little Liars, which ran for seven seasons on ABC Family/Freeform in the United States and garnered 36 Teen Choice Awards during its run, and adapt it for Southeast Asia. This follows Viu’s success with the Viu Original, Endemol Shine’s The Bridge, which was also an adaptation set in Southeast Asia.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, "We engage local audiences by creating and adapting stories that have strong relevance. Pretty Little Liars is a proven show that resonates with younger viewers with similar profiles to our Viu audience, and we are pleased to begin our journey with WBITVP and bring it to our audience and platform. In line with our strategy to invest in creating content assets, in 2019 we will have a mix of Viu Original productions and will work with international partners on local adaptations that resonate with audiences in Asia."
Mr. Andrew Zein, Senior Vice President, Creative, Format Development and Sales, WBITVP, said, "Viu is one of the market leaders in local storytelling, and we are excited to partner with them in transforming Pretty Little Liars into a Southeast Asian show that builds on the original, yet is also uniquely its own story, entertaining millions of people."
The series is expected to begin airing late this year. Keeping with the tradition of multi-market, globally appealing shows, Pretty Little Liars is an Indonesia and Malaysia Viu co-production and will be available in all 17 of Viu’s worldwide markets simultaneously. Set in the fictional town of Amerta, the series will be filmed entirely on site in Indonesia’s crown jewel of Bali, and directed by award-winning filmmaker Emil Heradi (The Night Bus, Sagarmatha).
The cast represents the true diversity and talent of the region, headlined by Anya Geraldine as Hanna, Eyka Farhana as Ema, Valerie Thomas as Sabrina, Shindy Huang as Aria, and Yuki Kato as Alissa, as the famed lead quintet.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
