Brands
Skechers does it right with 3D display billboards
MUMBAI: Skechers India is hitting it out of the park. Last week, it decided to promote its cricket shoe range which it launched earlier this year. Right at the location where rising players congregate.
They chose the Oval cricket ground in south Mumbai where many a match – both professional and amateur – is held. The ground is known for its ferocious uneven bounce where a pacer’s ball can kick up suddenly and unexpectedly or a leg spinner’s innocuous ball can generate vicious turn.
The Skechers marketing team decided to shift shape the bus shelters into shoe: the Skechers cricket blade shoes. The speciality of these shoes is that they have seven metal spikes as compared to the Skechers cricket elite which have 11 metal spikes. The cricket collection is endorsed by cricketers Ishan Kishan and Yastika Bhatia.
Skechers 3D displays
“We have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval,” had said Skechers Asia CEO Rahul Vira at the time of the launch.
Vira was full of praise for his marketing team’s promotional gig at the Oval ground.
Said he: “Thrilled to share our marketing team’s innovation of turning mundane bus shelters into interesting 3D billboards. Launching Skechers cricket blade shoes at the cricket lovers paradise in Mumbai The Oval Grounds – a symbol of Mumbai’s cricketing legacy.”
One will have to wait and watch whether the shoes leave their foot marks on cricketer’s dress wear.
(pictures courtesy: Rahul Vira’s linkedin account)
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
