MAM
LAFFAZ launches its agency arm ‘Digital Mafias’ in UAE
MUMBAI: Digital Mafias, the agency arm of LAFFAZ Media which is a Delhi-based news-hailing startup that covers the startup news, stories related to Middle East & North Africa (MENA) and Indian startup ecosystem, today announced the launch of their services in UAE. The launch took place during the 5th #BrandFusion Entrepreneurship Series of Venture Central (VentureCentral.ae), under the name ‘Market Intelligence Congress’, held at Rose Rayhaan Rotana, Dubai.
A subsidiary of LAFFAZ, a news platform featuring startups, Digital Mafias started their operations in January 2019 in India to offer cost-effective digital marketing and web-development services to startups, entrepreneurs and businesses of all sizes, regardless of the business objective, sector or domain. In a short period of 8 months the company has witnessed an astonishing growth, and is now entering the UAE market.
With its #BrandFusion series, Venture Central features top brands, supporting partners, market buyers and sellers, business leaders, industry experts and SMEs. The series is a convergence of prominent and key drivers of Dubai’s business hub, and this makes it an effective avenue for building networks and forging strategic alliances. LAFFAZ being the strategic media partner for Venture Central, got the chance to launch their agency model at the 5th #BrandFusion B2B Entrepreneurship Series.
“We are immensely delighted to be acknowledged by Venture Central. While we are already working with a number of Indian brands and startups, getting represented at the Market Intelligence Congress will unlock business opportunities for us in the UAE, and that’s a milestone for us.” – Mohammed Haseeb – CEO, LAFFAZ
“The tech era has brought huge disruption and competition. Most of the traditional digital marketing practices have lost impact. Our ideation and purpose is aligned with today’s marketing ecosystem. That’s why we have come up with personalized services, flexible support and new methodologies to help our clients position themselves in the market. We are confident that we could serve our foreign clients in the same manner and vigor like we do in India” – Pradeep Singh – CTO, LAFFAZ Media
“We value the partnerships forged through the curation of our monthly #BrandFusion Entrepreneurial Series with highlights on Mentorship Talks, Brand Open Mic Presentations, Masterclasses & Business Meet-Ups. Our partnership with LAFFAZ Media & Digital Mafias marked a new milestone in our journey reinforcing Venture Central’s value as an Entrepreneurial Event Hub in the UAE & Beyond proving that digital age knows no boundaries bringing entrepreneurs together from all corners of the globe.” – Jan Bangayan – Managing Partner, Venture Central
Having worked with a number of startups, the founders of Digital Mafias, Pradeep and Haseeb observed the rigidity that most of the businesses undergo while seeking services from digital marketing agencies, thus come up with Digital Mafias to provide top-notch services with flexible support and maintenance.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
