MAM
Happy Ratio fuels sports through complete nutrition
MUMBAI: Happy Ratio, an Indian health startup launched today #YehHaiMeriLife, an impactful digital campaign to focus on the importance of Complete Nutrition for girls in sports. Young girls in India face multiple challenges on a daily basis such as social inequality, lack of opportunities, malnutrition and trafficking. With the support of partners, Happy Ratio, in collaboration with Yuwa, an NGO in Jharkhand, is providing girls 100,000 Complete Nutrition drinks. Launched on 29th August, 2019, the campaign coincides with India’s National Sports Day.
Gender stereotypes have had a huge impact on the girls in India. In Jharkhand, six out of 10 girls drop out of school and become child brides. The state is among the worst in human trafficking, bonded labour and malnutrition, making it a challenging place to empower women. While India’s women athletes have been breaking records and winning medals globally, the #YehHaiMeriLife campaign aims to fuel the next generation on the field. Many Indian female athletes have defied heavy odds to carve a niche for themselves in the field of sports. They have had to fight insurmountable odds, including their own families, to reach where they are today. Their struggles range from very basic needs like nutrition and spans to bigger systemic issues like a lack of competitive facilities they can access, poor infrastructure and limited funds. Every medal or accolade won is a testament to the resilience and determination these women have despite much support. Happy Ratio’s attempt in this endeavour is to generate awareness around the importance of nutrition for athletic success. While Indian athletes have been raising the bar with each passing tournament, Happy Ratio in partnership with Yuwa, aims to fuel the next generation on the field.
Harsh Batra, Founder of Happy Ratio remarked, “The real growth index of a country is reflected in the health of our younger generation. Currently, one-third of the world’s stunted children live in India. Healthy nutrition is a crucial factor in improving this index. For us, it’s an ambitious initiative as we hope to make a difference on that index for a segment of the population that represents India’s tomorrow.”
Franz Gastler, Executive Director and Co-founder of Yuwa said, “We are happy to associate with Happy Ratio who are providing nutritional meals to our young girls. Now, for the first time ever, we are getting a chance to offer a complete meal on the football field. It is a powerful and convenient way to deliver complete nutrition and ensure that the children get their daily dose of nutrition to stay healthy and strong.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
