Brands
India’s Millennials Say That Tradition Helps Build Connections
New Delhi: Mars Wrigley conducted a survey to understand India’s affinity for all things desi and traditional. The survey reached over 1.5 Million people across New Delhi, Mumbai and Bangalore and focused on decoding what desi elements top India’s list when it comes to making new connections – whether it is chai and chaat with family or even naach gaana at shaadis.
Conducted amongst millennials across the three cities, the results of the survey revealed an interesting fact that over 65% millennials feel that dinner time is when the family bonds the most. In fact, almost 50% of the respondents then went on to say that sharing a post dinner paan with family accounts for some of their fondest memories while growing up and that it was the one thing that built connections with both the old and young within a family. Majority of respondents also said that they would like to experience the traditional paan with a modern twist, with almost half choosing mint as their choice of format.
These insights are in line with the launch of DOUBLEMINT® Paanmint which is the first product by Mars Wrigley developed exclusively for the Indian Market. Inspired by the local favorite Paan, Doublemint captures the spirit of Bringing Together Old and New, through a unique twist. The product offers a tremendous burst of flavour and freshness – thus underlying DOUBLEMINT®’s promise of freshness.
DOUBLEMINT® Paanmint is available across traditional trade outlets for INR 10.
Brands
PeopleStrong appoints Adishri Charla SVP marketing to drive global growth
Former UiPath marketing head to scale brand, demand and expansion across regions
NEW DELHI: PeopleStrong has brought in marketing heavyweight Adishri Charla as senior vice president, marketing, tasking her with sharpening the company’s global brand and fuelling its next phase of growth.
Charla steps in with nearly two decades of B2B marketing experience across both fast-moving start-ups and global technology giants. She joins from UiPath, where she served most recently as director and head of marketing for India and Saarc, playing a key role in the automation firm’s rise to category leadership in the region. Her work there ranged from revenue-driven marketing strategies to building strong customer and community engagement programmes.
At PeopleStrong, Charla will oversee global brand strategy, demand generation and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
CEO Sandeep Chaudhary said the company was looking for a leader who could connect brand storytelling with measurable business outcomes. “Adishri brings global marketing experience and strong team leadership. We are confident she will help sharpen our positioning and support our next phase of expansion,” he said.
Charla previously held marketing roles at Oracle India and IBM India, working across cloud, systems and product marketing. An MBA graduate from Symbiosis Centre for Management and HR Development, she has also completed executive programmes at Columbia Business School and ISB.
Sharing her excitement about the move, Charla said PeopleStrong has the potential to reshape how organisations across the region think about HR technology. She added that her focus will be on building stronger brand connections while driving measurable business impact.
Backed by Goldman Sachs Alternatives, PeopleStrong today serves more than 500 enterprises and has won several industry recognitions, including honours at the ET Human Capital Awards and the People Matters Infini-T Awards. Charla’s appointment signals the company’s intent to strengthen leadership as it scales its global ambitions.
