Kids
It’s bear hug time as Cartoon Network’s We bare bears visit india
MUMBAI: Make way for big-bear hugs as Grizzly, Panda, and Ice Bear, come to India! Cartoon Network’s We Bare Bears’ 2019 awareness and fan-engagement campaign ‘We’ll be There’ is all set to enter the Indian market after a successful run across Asia Pacific region.
Created by Daniel Chong, We Bare Bears follows the lovable three bear brothers – Grizzly, Panda and Ice Bear, in their ongoing attempt to fit into human society, how they always get into mishaps, but they make new friends along the way.
Taking its name from the lyrics from the show’s theme song, ‘We’ll Be There’ will include a host of events ranging from mall activations, social media influencer engagement, meet-and-greets with character mascots in key locations across India. The three bears will spread good vibes and paw-sitivity with bear hugs at malls such as Select City Walk in New Delhi, Phoenix Mall in Bangalore and Infinity Mall in Malad, Mumbai, starting September 2019.
“Cartoon Network is officially welcoming the bears to India. Grizzly, Panda and Ice Bear never fail to put smiles on faces wherever they go – and fans in India are going to love them,” said Vikram Sharma, Vice President of Cartoon Network Enterprises, Asia Pacific. “This is a really important franchise for us and we are working on many unique associations and collaborations for merchandising and brand partnerships. We’re sure that they will resonate with our legions of bear fans here, just as they have done in many other countries around Asia Pacific.”
One of the most popular Cartoon Network shows, We Bare Bears’ success has paved the way to several merchandise and licensing deals. A wide range of merchandise is now available to fans at Miniso stores across India, The Souled Store for fashion apparel and accessories , Tee Story for apparel as well, Clovia for Lounge and nightwear, Balenzia for socks and My Baby Excel for WBB Plush Toys, that are retailed out of Hamleys, Max Retail, Toys R Us, Landmark Stores, Shoppers Stop and online platforms such Flipkart, Amazon and Firstcry.com
In addition to Cartoon Network, audiences can watch the series on Amazon Prime and Voot. They can also vote for which country in Asia they want the bears to visit next through the “We’ll Be There” microsite. Socially, new emoticons, stickers and local digital channels for the Bears are being added all the time. Passionate fans in India can also join the Facebook community page and watch the We Bare Bears videos on Cartoon Network India website and on YouTube channel in Hindi to know what the bears are up to.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
