Brands
Britannia Jim Jam Pops cheers India’s victory with a special Go India edition pack
Mumbai: In a spectacular celebration of India’s thrilling victory, get ready to pop open a celebration like never before with the launch of Britannia Jim Jam Pops’ special Go India edition pack. This limited-edition pack features a delightful green apple jelly at the center, complemented by tricolour elements of white creme and saffron biscuit base. Known for being an innovative first-of-its-kind open creme biscuit with a single layer of biscuit, creme, and jelly, it offers a no-twist enjoyment—you just lick and pop. This special pack celebrates India’s achievements at the global level and the relentless support of the fans.
As part of the celebrations, the new Go India edition pack made a grand appearance at Marine Drive and the iconic Wankhede Stadium in Mumbai. Apart from this, a digital out-of-home ad lit up the street of Marine Drive, featuring the brand’s beloved mascots Kunal Roy Kapur and Varun Sharma aka Jimmy and Jammy. This coincided with the victory parade of the Indian cricket team. This special pack is designed to honor Indian cricket team’s remarkable victory and is sure to be a crowd favorite. Consumers will be able to enjoy the flavorful experience of Britannia Jim Jam Pops and actively participate in celebrating this historic moment.
The Go India pack of Jim Jam Pops is currently available on Zepto across Mumbai and Pune and will be available across all markets soon. Fans can look forward to enjoying their favorite open cream biscuit while relishing the sweet taste of victory.
Join us as we raise the roof with Britannia Jim Jam Pops’ Go India pack, where every bite celebrates the extraordinary triumph of our champions. Let’s savor the sweetness of success together!
Brands
Acko CMO Ashish Mishra to exit in July
The digital insurer’s marketing chief, who helped build the brand over nearly five years, is heading for the exit.
Ashish Mishra is stepping down as chief marketing officer of Acko, with his departure confirmed for July. He remains in the role for now, and an official announcement from the company is expected shortly.
Mishra joined the digital insurance start-up in August 2020, making him one of the longer-serving marketing chiefs in India’s fintech and insurtech space. Over nearly five years, he played a central role in building Acko’s brand presence in the country’s fiercely competitive digital insurance market. More recently, he was closely associated with Acko Life’s Unmixed brand philosophy, a proposition built around pure protection products stripped of the investment components that have long complicated traditional insurance offerings in India.
Before Acko, Mishra spent over a decade at HSBC in a series of marketing leadership roles spanning the Middle East, including regional marketing manager for credit cards and advance propositions, brand and media manager, and marketing manager for retail banking. Earlier in his career, he worked on the agency side, serving as senior brand service manager at Lowe Lintas and as executive for brand communications at DDB Mudra Group.
His exit leaves Acko with a sizeable gap to fill at a time when the brand is pushing deeper into life insurance and doubling down on its direct-to-consumer positioning. Whoever takes the seat next will inherit a brand that Mishra spent five years building from the ground up. That is not nothing.
