iWorld
IBC 2019: Synamedia to show how it helps direct-to-consumer providers win top billing for live and VOD streaming services
MUMBAI: At IBC 2019 Synamedia will shine a spotlight on how its offerings help media companies and sports rights holders deliver a new generation of direct-to-consumer (D2C) services centred increasingly around live assets.
Synamedia’s video network technologies, security offerings, and Infinite cloud-based platform are designed to help customers cut through the three major obstacles to delivering premium D2C services: streaming broadcast-quality live programs cost-effectively and at scale; the scourge of streaming piracy; and the desire to build a sustainable, profitable business faster. With live streaming, every second counts. Synamedia’s video network technologies deliver close to broadcast-equivalent latency and quality for live streaming. With its glass-to-glass portfolio, Synamedia is continually refining its technologies to reduce latencies at every stage of the workflow – and meet the industry goal of synchronized latency across broadcast and streamed content.
Synamedia also supports D2C operators’ efforts to control streaming costs. The firm’s Smart Rate Control encoding algorithms minimize bandwidth requirements, while its private CDN platform gives customers the option of reducing, or removing entirely, their dependency on more expensive third-party public CDNs. Synamedia also offers on-premise, public cloud and hybrid deployments to realize the benefits of cloud elasticity while being able to adapt to specific deployment, operational and cost constraints.
Also integral to Synamedia’s D2C offering are market-leading security solutions and services that preserve the value of premium content rights and prevent revenue decimation. These include: the Streaming Piracy Disruption managed service; the world-leading Operational Security (OpSec) service; and Credentials Sharing Insight.
Synamedia’s Infinite platform, which already underpins direct-to-consumer OTT services from major pay-TV customers, provides a frictionless path for D2C providers upgrading first-generation solutions, as well as supporting new market entrants. It allows customers to quickly launch, scale and monetize D2C services cost-effectively across borders, accelerating the time to profitability. Infinite supports advanced cloud-based content aggregation and search and recommendations for a highly personalized user experience. It also allows service providers to operate multiple franchise and brands, making it easy to give each service its own distinct look and feel while benefiting from the economies of scale and operational efficiencies of a single platform.
“The D2C streaming market is in a massive state of flux. Big names are entering the fray, intensifying competition for eyeballs. And premium live streaming services are growing in importance, inevitably attracting the attention of pirates set on stealing these assets. There is also financial pressure to nurture profitable streaming business models that have longevity. At IBC we will showcase how we can help customers build a profitable streaming business that scales effortlessly across borders and devices – and will outlast the competition,” said Jean-Marc Racine, chief product officer, Synamedia.
Synamedia is one of the anchor exhibitors in the Content Everywhere hall (hall 14, stand C.41).
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
