News Broadcasting
Featuring exemplerary performers in the finance sector, CNBC-TV18 launches riders in the storm
MUMBAI: Continuing to cement its position as a market leader in English business news genre, CNBC-TV18 has announced the launch of a weekly show titled – RIDERS IN THE STORM. As the economic slowdown, not just in India but on a global level, continues to plague several sectors and companies, the channel puts the spotlight on companies that are bucking this slump/decline and lauding the outperformers who have stolen a march over the rest. The show, launched last week, continues the brand ethos that CNBC-TV18 is renowned for by once again providing comprehensive insights. This time, by identifying the high-fliers and having in-depth discussions with industry experts who will provide their analysis.
By profiling the companies and luminaries who have endured the toughest of times and maintained their position, the show will address what has worked for them, how their stocks have performed, trends, speak about their solid growth and steady margins over a period of time, the next big ideas that they’re working on, and lastly, what needs to be done by them in order for an even better showing.
The show saw two major players in their respective sectors, Xiaomi and HDFC Life being spoken to in length. With the former, India’s No.1 mobile brand, Manu Kumar Jain, Global VP of Xiaomi & MD of Mi India spoke to Shereen Bhan about the company’s growth story & future plans. The segment HDFC Life saw Latha Venkatesh, executive editor CNBC-TV18 News and Sonia Shenoy, senior editor CNBC-TV18 speak to Vibha Padalkar of HDFC Life & Avinash Singh of SBICAP Securities.
Commenting on the launch of the show, Shereen Bhan, Managing Editor, CNBC-TV18 said, “Riders in the Storm will focus on why some companies succeed where others fail. What they do differently, how they manage risks while continuing to expand. How they build a culture of innovation and change. The show hopes to unravel the blueprint of sustainable, profitable growth that will give insights on why some companies don’t just weather the storm, but sometimes emerge even stronger.
Commenting on the launch of the show, Basant Dhawan, CEO, English Business News Cluster, Network18 said, “CNBC-TV18, since its very inception, has recognized and lauded disruptors and leaders from a host of sectors who have stayed ahead of the game in this ever-changing landscape and reigned supreme. ‘Riders in the Storm’ takes this a step ahead and brings together excellence, determination, and leadership under one roof. We aim to bring our audience closer to the luminaries who have charted newer avenues through well-executed and forward-thinking strategies and vision and present them with a chance to gain fresh outlooks as they unravel through the mysteries of the corporate world.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
