GECs
Zee TV’s Disruptive teaser campaign for Haiwan Grabs Eyeballs
MUMBAI: A collaboration that has spelt glorious success on television time and again, Zee TV and Balaji Telefilms are back again to reinvent the genre of science-fiction with elements of drama, romance and action for Indian television audiences with Haiwan: The Monster. This weekend primetime thriller is a magnum opus that promises to unleash the biggest monster viewers have seen so far on television. With the launch of this high-octane sci-fi drama, Zee TV introduced a disruptive campaign to pique people’s interest, generate curiosity, spark off conversations and have them guessing what’s coming their way!
By way of a teaser, the character of Haiwan was introduced to audiences across Mumbai, Delhi and Gujarat through a series of intriguing unbranded billboards featuring just the eerie eyes and fingers of the Haiwan with a warning message “Shehar Mitaane Aa Raha Hu Main”. This was strategically supported by RJs talking about such citings in the cities, asking listeners to guess what they thought the billboards were about, click pictures with the billboards and post it on social media with their interpretation of the same. Memes and posts by social media enthusiasts reacting to the campaign set the internet abuzz with speculation about the billboards. With an integrated approach cutting across mediums to drive conversations on the Haiwan, Zee TV had audiences sharing elaborate interpretations, resulting in a whopping number of engagements across Zee TV’s digital platforms.
In the second phase of this campaign, the hoardings finally revealed the brand, the show name, the characters and the concept. The social media platforms, too, were used to unveil the concept through interesting memes and video graphics. As a response to this, the engaged audience not only appreciated the initiative but also drove conversations on the Sci-Fi genre across Twitter and other social media platforms, leading to high-intensity organic promotions for the show.
Haiwan : The Monster follows the story of long-cherished friendships and a love triangle that sees a bromance turn to bad blood! The show premiered on 31st August at 7 pm and boasts of an extraordinary cast including Riddhima Pandit, Ankit Mohan, Param Singh, Hiten Tejwani, Dalljiet Kaur, Manini Misra among others.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
